Marketing planning: A workbook for marketing managers
| Publication Type | Book |
| Year of Publication | 2008 |
| Authors | Dibb S, Simkin L |
| Number of Pages | 227 |
| Publisher | Cengage Learning |
| City | London, UK |
| ISBN Number | 978-1844807826 |
| URL | http://oro.open.ac.uk/18390/ |
| Refereed Designation | Refereed |
Abstract
Book guiding practising marketing managers through the process of marketing planning.
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