| Publication Type | Conference Paper |
| Year of Publication | 2008 |
| Authors | Rafiq M, Fulford H, Lu X, Ellis-Chadwick F |
| Conference Name | Marketing Landscapes: A Pause for Thought, Perks, KJ and Shukla, P (eds), 37th EMAC Conference, Brighton, May |
| Refereed Designation | Refereed |