Exploring the Role of Acculturation on the Way Indians Living in the UK Approach the Process of Unravelling the Reasons Behind Brand Choice
| Publication Type | Conference Paper |
| Year of Publication | 2009 |
| Authors | Vijaygopal R, Dibb S |
| Conference Name | Proceedings of the Academy of Marketing Conference, July, Leeds |
| Refereed Designation | Refereed |
Research student testimonials
Follow us on:
