Marketing essentials
| Publication Type | Book |
| Year of Publication | 2009 |
| Authors | Dibb S, Simkin L |
| Number of Pages | 250 |
| Publisher | Cengage Learning |
| City | London |
| URL | http://oro.open.ac.uk/18388/ |
| Refereed Designation | Refereed |
Abstract
Each chapter has been fully updated with topical, theoretical and practical material, lively examples, the views of practitioners and high quality graphics to aid students' understanding of marketing.
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