Antecedents to successful delivery of integrated product-services: what have we discovered so far?
| Publication Type | Conference Paper |
| Year of Publication | 2012 |
| Authors | Claes B, Raffoni A |
| Conference Name | POMS Annual Conference |
| Conference Location | Chicago, IL, USA |
| URL | http://oro.open.ac.uk/34914/ |
Abstract
Servitization, the integration of services into product-based offerings, is witnessing an upsurge of interest. Through meta-analytical techniques employed on 108 case studies described in 27 papers, we synthesize and extend literature by providing a comprehensive overview of the factors that account for companies’ ability to successfully deliver a servitized offering.
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