Applying an ecological model to social marketing communications
| Publication Type | Journal Article |
| Year of Publication | 2013 |
| Authors | Lindridge A, MacGaskill S, Ginch W, Eadie D |
| Journal | The European Journal of Marketing |
| Pagination | (In press) |
| ISBN Number | 0309-0566 |
| Keywords | socio-marketing; Social Ecological Model; oral health |
| URL | http://oro.open.ac.uk/35900/ |
Abstract
This paper reviews how The Social Ecological Model of health behaviour (SEM) can be used to deliver behaviour change, specifically focussing on oral health amongst socio-economic deprived groups in Scotland. Addressing previous criticisms of SEM application being institutionally led, our paper argues and shows the need for community involvement.
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