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Addaction is the UK's leading drug and alcohol charity. It has been at the forefront of drug and alcohol treatment in the UK for over 45 years. The charity helps more than 40,000 people in England and Scotland annually.

The organisation’s need

The charity wished to enhance the skills of its managers, being mindful that staff retention is a challenge within the charity and not-for-profit sector.

The Open University’s solution

The Open University devised a course in management development specifically for Addaction.

Leading for Results is a leadership development programme that focuses on developing skills and understanding in team leadership, performance management and coping with change.

The three-month training course comprised a combination of supported distance learning and face-to-face workshops.

The programme was rolled out over a12-month period, thus enabling all of Addaction’s UK-wide managers to complete the course.

The course was customised to the unique needs of Addaction, and all course tutors had expertise in the voluntary sector.

The online courses gave staff the chance to complete further training as and when it suited them, which presented Addaction as a flexible and considerate employer.

Organisational outcome

Addaction credited the Open University’s range of online training with helping to halve its staff turnover in three years.

Addaction’s HR Director told Personnel Today that implementing the Open University course - as well as launching further online learning courses in leadership – had led to a significant decrease in staff turnover from 31% to 18%.

Recruitment and retention is the biggest challenge for the charity sector. By putting together techniques to address that, such as e-learning and Open University courses, the statistics show a year-on-year improvement in retention.

Guy Pink, Director of Human Resources, Addaction.

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