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Guidance by Social Network

Visit The Open University corporate social media channels to see how the Social Media Engagement Team are doing things:

It's important not to make assumptions when it comes to which social network is best for you and your target audience. To help you prioritise your time, we've put together simple guides for each of the main social networks.

Get started by watching our Jargon Buster video and reading through the summaries for each of the main social networks. Visit the Twitter, LinkedIn, Facebook and Instagram pages for more detailed information and guidance.

What is Social Media?

Social media is the collective term for websites and applications that enable users to create and share content or participate in social networking.

Social networking refers to activities which take place within an online network where people are joined by a common interest. For example: friends and family sharing pictures on Facebook or users finding and following accounts that interest them on twitter.

To hear how your Open University colleagues are using social media, you will find case studies in the Staff Advice And Guidelines section of this toolkit.

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