There are resources online where you can get rights-free stock imagery. Visit our section on Creating Images & Graphics for more information.
Please read the guidelines carefully before deciding to start a social media account. When it comes to personal social media, you can find information in the Guidance By Social Network section of this toolkit.
For social media accounts you want to use in an official capacity for The Open University, please email email@example.com to discuss your needs and get support setting up your account.
The corporate Open University social media channels would love to showcase all the great work coming from each of the university departments, and endeavour to do so at every opportunity, where appropriate.
There are two ways for us to share your content - tag us into social media posts and we'll pick them up. Or give us a heads up - with plenty of notice - via firstname.lastname@example.org and with as much information as possible.
As they have strict brand guidelines and quality control, you will make it easier for us to share your content to a wider audience by keeping things high quality:
The Social Media Engagement Team sits within the Communications Unit and is responsible for all organic (not paid) social media communications. For support on paid for advertising on social media, please contact Marketing.
SMET monitors all social media messages and mentions across the corporate accounts on Twitter, Facebook, LinkedIn and Instagram and responds accordingly.
The team is also responsible for best practice on social media - this includes tools, channels, processes, creating and scheduling, community management, optimisation (including for mobile), stats analysis, graphic design, video and audio, test and learn 'pilots', crisis management and social media campaigns.
The OU's corporate social media accounts are monitored during evenings and weekends.
If you are using The Open University branding on any social media, make sure you have checked the brand guidelines produced by the Marketing department. If in doubt, email email@example.com
There are strict rules about how the logo can be used so if you are in any doubt, please check first.
If the corporate account shares a piece of content that is relevant to your faculty or department, share the original post. Please do not attempt to recreate the content and post it directly to your channels.
For example, during Brainteaser Month (January) the corporate channels share engaging content every day that runs the gamut of what we do at The Open University. The chances are you will find something that your followers would like so click 'share' or 'retweet' and share directly from the original account:
All student-facing queries on social media are responded to as quickly as possible, either by the Social Media Engagement Team in Communications, or the Student Recruitment and Fees team.
If you think something negative is likely to end up on social media, let us know in advance. It's useful to be able to allocate resource for responding to people and, where appropriate, prepare responses.
If you become aware of a communications crisis happening with the corporate account, please leave it to the social media engagement team to respond. Rest assured, they will be dealing with the issue. If you are concerned something has been missed, email firstname.lastname@example.org