If we agree with the statement that good, effective communication at work is not a luxury or an optional extra but essential for a successful business, we need to consider how it benefits the organisation and how it benefits you and the customer.
Activity
Think about the following two questions and make two brief lists by selecting 'new journal entry' in your MyStuff learning journal.
What will you and your organisation gain/benefit from communicating well and effectively?
What will your customers gain/benefit from you and your organisation communicating well and effectively?
