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Institute of Educational Technology > Research & Innovation > Research Projects > MASELTOV

MASELTOV

MASELTOV - "Mobile Assistance for Social Inclusion and Empowerment of Immigrants with Persuasive Learning Technologies and Social Network Services"

Project website

http://www.maseltov.eu/

What research questions the project addresses, aims & themes

Sharing knowledge via a mobile deviceMASELTOV recognises the major risks for social exclusion of immigrants from the European information society and identifies the huge potential of mobile services for promoting integration and cultural diversity in Europe. Mobile - anywhere/anytime - persuasive assistance is crucial for more efficient and sustainable support of immigrants. MASELTOV researches and develops novel ICT instruments in an interdisciplinary consortium with the key aim of facilitating and fostering local community building, raising consciousness and knowledge required for bridging cultural differences.

This will be achieved through the development of innovative social computing services that motivate and support informal learning for the appropriation of highly relevant daily skills. A mobile assistant embeds these novel services that address activities towards the social inclusion of immigrants in a persuasive and most intuitive way.  This is highlighted in MASELTOV with a representative application of most essential / beneficial information and learning services - such as ubiquitous language translation, navigation, administrative and emergency health services.

MASELTOV researches and develops enabling technologies with the industrial potential to easily exploit and scale up the prototypical user shares within existing successful services with worldwide user coverage. The project with its scientifically, technically and socially relevant results will facilitate a massive social impact by increasing the cooperation and more successful integration of millions of (im)migrants living together with hundreds of millions European citizens in the future.

See slides of Supporting integration through incidental learning

How the research questions are addressed by the project (methodology and activity/environment)

Ten Work Packages involving selected partners will address the research questions.

  • Project Management (WP1)
  • User Requirements and Interaction Design (WP2)
  • System Specification and Integration (WP3)
  • Multisensory Context Awareness (WP4)
  • Personalisation and Recommendation (WP5)
  • Mobile Assistance and Information Services (WP6)
  • Persuasive Learning Services (WP7)
  • Community Building Services (WP8)
  • Field Trials and Evaluation (WP9)
  • Dissemination and Exploitation (WP10)

The Institute of Educational Technology (OU) is leading on WP 7 and also contributing to WP1, WP3, WP8 and WP10. The objectives of WP7 are:

  1. To increase immigrants' ability to function in an unfamiliar society by facilitating communication and learning, and by structuring technological supports according to user needs.
  2. To change in a positive way immigrants' attitudes and behaviours through technology-mediated persuasion and social networking influence.
  3. To take advantage of situation and context to capture user motivation and extend immediate assistance into more structured learning, game-playing, and interaction with other immigrants and the wider community.

Findings and outputs

The project is in its early stages so no findings or outputs are available as yet.

Project impact

The project is in its early stages so no impact is available as yet.

Publications

The project is in its early stages so no publications are available yet.

Keywords

Mobile learning, immigrants, social network services

People involved

  • Professor Agnes Kukulska-Hulme
  • Professor Eileen Scanlon
  • Dr. Ann Jones
  • Dr Mark Gaved
  • Andrew Brasher
  • Jan Jones
  • Tracey Hawker

Project partners and links

Joanneum Research Forschungsgesellschaft MBH, Austria: http://www.joanneum.at/en/digital

CURE - Centre for Usability Research & Engineering, Austria: http://www.cure.at/

Athens Information Technology, Greece: http://www.ait.gr/

Universitat Oberta de Catalunya, Spain: http://in3.uoc.edu/opencms_portalin3/opencms/en/index.html

Open University, UK: http://www8.open.ac.uk/iet/main/

Coventry University, UK: http://www.seriousgames.org.uk/

Czech Technical University, Czech Republic: http://cmp.felk.cvut.cz/

University of Applied Sciences, FH Joanneum, Austria: http://www.fh-joanneum.at/aw/home/Studienangebot_Uebersicht/fachbereich_gesundheitswissenschaften/~dav/hce/?lan=de

Telecom Italia SpA, Italy: http://www.telecomitalia.com/tit/en.html

Fluidtime Data Service GmbH, Austria: http://www.fluidtime.com/

busuu.com - the language learning community, Spain: http://www.busuu.com/

Fundacian Desarrollo Sostenido, Spain: http://www.fundeso.org/new/es/

Verein Danaida, Austria: http://www.danaida.at/

Migrants Resource Centre, UK.: http://www.migrantsresourcecentre.org.uk/

Funder(s)

Funded in part by the European Commission, eInclusion.

Start Date and duration

1 January 2012 - 31 December 2014