Sally is Professor in Marketing, Director of ISM-Open and joint Head of the Marketing and Strategy Research Unit at The Open University Business School. She graduated from UMIST with a BSc (Management Science) and a research MSc (Marketing), and was subsequently awarded her PhD (Marketing) at the University of Warwick. Before joining The Open University Business School, Sally was a member of faculty at Warwick Business School (WBS), where she was Head of the Marketing and Strategic Management Group and Associate Dean (Undergraduate Programmes). Sally is now a Visiting Fellow at WBS. She has taught extensively at undergraduate and postgraduate levels and has supervised many doctoral and masters students: eight former PhD students now are faculty members at leading international business schools. Sally has acted as External Examiner at Undergraduate, Masters and PhD level for a range of institutions. She was formerly a senior examiner for the Chartered Institute of Marketing and is now a Fellow of the Institute. Sally has undertaken a diverse range of consultancy assignments within the field of marketing strategy, with leading blue chip organisations in the UK and internationally.
Sally's publications include over 90 journal papers and many key texts, including the market leading MBA and undergraduate textbook Marketing: Concepts and Strategies, now in its fifth edition, which has sold over 400,000 copies; The Marketing Casebook, Marketing Briefs, and the practitioner-orientated The Marketing Planning Workbook and The Market Segmentation Workbook. The two Workbooks, also published in China and Russia, are based on her consultancy experiences with organisations such as E-on, ICI, JCB and AstraZeneca. 2008 saw the publication of two new books, Market Segmentation Success: Making it Happen! and Marketing Planning. In 2009, the first edition of a new undergraduate textbook Marketing Essentials appeared. Her journal publications include articles in the Journal of the Academy of Marketing Science, European Journal of Marketing, Industrial Marketing Management, European Journal of Operational Research, International Journal of Advertising, Journal of Marketing Management, Journal of Service Industry Management, Journal of Strategic Marketing, Long Range Planning, OMEGA, and many others.
Sally's research has been at the forefront of theoretical and relevant issues in marketing strategy, segmentation, marketing planning and consumer behaviour. She has published widely in these areas and through this work has contributed to major debates in these fields. Recently she was awarded a Certificate of Honour for her recent Journal of the Academy of Marketing Science article, by the Portuguese Academy of Marketing (ADMES) for outstanding work in marketing research. Sally currently chairs the Academy of Marketing's Special Interest Group in Market Segmentation and through this her work is internationally recognised. Recently, Sally has been developing her interests in marketing ethics and the role of ethical decision-making within organisations and recently Co-Chaired the European Marketing Academy track on marketing ethics.
Helen is a Research Associate and Business Development Manager for ISM-Open. Helen joined the Open University in October 2006 to undertake her PhD after completing her degree with the Open University. She continued to work as a Research Associate within Maths, Computing and Technology before joining ISM-Open in 2011.
Her research interests include travel within private business, either as a result of the commute or business travel and the potential of technology to reduce the need to travel by enabling a change in working practices. Within this, Helen has a specific interest in the behaviour change techniques used by organisations to implement and maintain more sustainable practices, how travel and communication technologies can become enablers to help organisations work more effectively and the ways to engage organisations in the process of managing transport by identifying the business benefits.
Current projects include a RCUK Energy Programme research project in collaboration with six other universities entitled ‘Disruption: The raw material of low carbon travel’, Sustainable Fashion Design: Towards a Considerate Design Tool and as part of the public engagement stream of the ‘Milton Keynes Low Carbon Living’ project.
Previous research projects include work with TRL funded by Transport for London, exploring business travel patterns within London and the techniques used to encourage modal shift to more sustainable modes of transport, or the substitution of corporeal travel with virtual meetings.
Publications include both academic and practitioner journals including the Journal of Transport Geography, Town and Country Planning and Local Transport Today.
Haider is a Lecturer in Marketing. He joined The Open University Business School in 1999 and since then has contributed to courses ranging from the commercially successful Professional Certificate in Accounting (K01) programme to Professional Diploma in Management (D64) courses and courses on the MBA programme. For the past five years he has been course team chair of Marketing in a complex world (B825) which is one of the MBA programme courses.
Since 2002 his research has focused on social marketing. He has carried out a series of evaluation projects related to smoking and the training of health service staff. Recent work has focused on social marketing programmes for cardiac patients and members of their social networks. He is an advisor to the British Heart Foundation Ethnic Strategy Committee.
Anne is a Reader in Marketing in the Centre for Strategy and Marketing within The Open University Business School. She joined the School in 2004. She is currently developing a new course which includes elements of social marketing, ethics and social responsibility. Previously her main teaching and research interests have been in the area of services marketing and management, in particular the way in which services, such as health services, are designed and developed and the ways in which consumers evaluate the service which they receive. She is co-author of a book Managing and Marketing Health Care.
Current projects include studies which examine differences across cultural groups in their evaluation of quality across a range of services, for example, financial, airline, and education services. This work has implications for the design and delivery of services internationally. Additional work includes the evaluation of the European Union Commission's smoking cessation campaign. This is in conjunction with the Institute for Social Marketing at Stirling where she is a member of the management team.
Anne is currently co-editing two special sections for the European Management Journal. One of these focuses on change and reorganisation and the second on management issues within the European Union. She is a member of the Market Research Society and the Academy of Consumer Research.
Fiona is a Lecturer in Management in the Centre for Strategy and Marketing. She joined The Open University Business School in 1997 as a Research Fellow in Brand Management and became a lecturer in 2002. Prior to joining The Open University, Fiona held research posts at Loughborough University, the Defence Research Agency and Xerox Research Centre Europe, conducting research into advanced in-vehicle systems, a range of future aircraft cockpit displays and human-computer interaction.
Fiona chairs Marketing and society (B324) a new Level 3 elective developed for the BA (Hons) Business Studies programme. She has authored course material on ethics and marketing for Marketing and society (B324), management ethics and corporate social responsibility for Making a difference (B830) and brand management for Marketing in a complex world (B825). She was previously chair of Managing customer and client relations (BZ*656). Fiona currently supervises one PhD student and has previously supervised two other full-time PhD students and MSc students on Master's dissertation (U800). She is a member of the Student Research Project Panel and of the OU Human Participants and Materials Ethics Committee. She is also chair of the Academy of Marketing's Ethics and Marketing Special Interest Group.
Her current research interests include social marketing and marketing ethics. She is working with colleagues at the Institute for Social Marketing on a range of social marketing research projects. Fiona is a member of the UK team working with an international collaboration of researchers on the annual International Tobacco Control Four Countries Survey, which evaluates the psychosocial and behavioural effects of national-level tobacco control policies in Canada, the US, the UK and Australia. In addition, she is a member of the team evaluating the European HELP anti-smoking campaign conducted across all 25 European countries. Fiona is also part of the research team investigating the impact of alcohol marketing communications on drinking among adolescents, funded as part of the MRC's National Prevention Research Initiative (NPRI).
Terry has acted as module chair for Winning resources and support (B625) (developed in association with the Institute of Fundraising as a distance-learning route to the Institute of Fundraising's Certificate in Fundraising Management) and the capstone Business Studies course Making sense of strategy (B301). He is particularly interested in how technology can support effective professional education and has designed a number of popular online learning events.
Prior to joining The Open University Business School as a Senior Lecturer in Management, Terry was Principal Lecturer in the Faculty of Media at Trinity and All Saints, a college of the University of Leeds where he had institution-wide responsibility for international links. His prior experience also includes marketing and advertising management at Nestle-Rowntree, and leading the marketing and publicity functions at two regional repertory theatres: Derby Playhouse and York Theatre Royal. He has worked as a marketing or fundraising consultant for a number of organisations in the arts and non-profit sector, most recently for the European Fundraising Association, and as Senior Examiner for the Chartered Institute of Marketing.
He has published in the following journals: Qualitative Market Research, The International Journal of Advertising, The International Journal of Non-Profit and Voluntary Sector Marketing, Consumption Markets and Culture and the International Journal of Arts Management. His books include two popular marketing text books Foundation Marketing (now in its third edition), and The CIM Companion to Introductory Certificate in Marketing. He is also joint author of Creative Arts Marketing, the leading UK textbook in the growing field of arts marketing.
His research is in the areas of arts and cultural marketing, and social marketing applications in the field of environmental behaviour. He is particularly interested in research which has the potential to contribute to policy and practice in marketing. Recent projects include an analysis of debates around advertising and children in contemporary UK society, an investigation into the use of social software to extend the experience of audiences to classical music, and how people at work can be encouraged to adopt pro-environmental practices.
Andrew is a Senior Lecturer in Marketing and joined The Open University Business School in 2006, where he is currently involved in the School's undergraduate and MBA degree programmes.
Since 1997 his research has focused on the examination of the tensions which arise from acculturation, culture, ethnicity and consumption. This research interest is at both a national and international perspective involving research in a number of countries including China, India, Hong Kong, Malaysia, Taiwan, the UK and the USA. His current research interests continue to investigate culture and consumption related issues and have included research on black identity amongst Afro-Caribbean youths living in Britain; wedding dowries in India as a medium for culturally-laden conspicuous consumption; plastic surgery and consumption of the body as a metaphor for modernisation in China; and the role of consumption in culturally marginalized South Asian Muslim and Sikh communities in the UK. More recently his research has begun to question the implications of peoples' socio-economic exclusion from consumption and its affect on societal cohesion.
Andrew's work has appeared in a variety of refereed journals and his research has been presented to global audiences at a variety of European and North American conferences. Besides being a reviewer for a number of conferences and journals, he is also a member of the editorial board of the journal Doing Business across Borders. His research work in culture, ethnicity and consumption has also led him into a variety of consultancy projects and he is a founding member of a consultancy called Culture Doctors.
