This one day conference was hosted by ISM-Open on November 3rd 2010. Given the current atmosphere of global economic and social turbulence the aim of the day, among other issues, was to focus discussion upon the role that social marketing and socially responsible management can play in moving towards a more sustainable and socially equitable economy. Featuring over 30 papers and 80 delegates from the UK and overseas, the conference brought together academic, practitioner and public policy researchers from these key areas of management research to present and discuss current research relevant to these issues.
The conference was organised by Professor Sally Dibb and Dr Marylyn Carrigan from ISM-Open, Dr MariaLaura Di Domenico from the Centre for Human Resource and Change Management) and Dr Anja Schaefer from the Centre for Public Leadership and Social Enterprise.
The keynote speakers were Professor Michael Polonsky from Deakin University, Australia, Professor Jeff French from Brunel University and CEO Strategic Social Marketing, Professor Roger Sugden the Director of the Stirling Institute for Socio-Management at the University of Stirling, and Professor Guido Palazzo from the University of Lausanne.
Changing Times, New Challenges Proceedings
