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Latest Business and Management Podcasts

Syndicate content OU Podcasts list for Business and Management
Feed of Open University podcasts at and below any given subject node.
URL: http://podcast.open.ac.uk/rss/oulearn/business-and-management
Updated: 45 min 46 sec ago
  • The Online Marketplace
    Mon, 29/07/2013 - 08:50
    How has the role of the internet affected business? Which companies have adapted well to the arrival of the online marketplace? From its humble beginnings the internet has expanded exponentially and revolutionised many sectors of modern life, from the way we communicate to the way we bank but what has been its influence on the high street? In the following audio tracks Fiona Ellis-Chadwick, Senior lecturer in retailing from The Open University discusses the impact the web has had on the traditional retail model and how businesses in general will cope with the future of the online marketplace. This material forms part of the Open University course BB844
  • Online market research
    Wed, 29/05/2013 - 13:21
    How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844
  • Management in Chinese cultures
    Mon, 29/04/2013 - 15:36
    What can we learn from the way business is done in Asian cultures? The dominant management philosophy in the Asia-Pacific region is a Chinese one, emphasising Confucian values, the family and respect for authority. Does the enduring success of this approach have important lessons for us in the West, or is this management style increasingly redundant, as economies and companies internationalise and mature? This album visits several companies in Asia to explore the relationship between value systems and business management. This material forms part of The Open University course B822 Creativity, innovation and change.
  • Online market research
    Fri, 26/04/2013 - 12:02
    How has the arrival of the internet changed the nature of marketing research? Can doing market research with online participants be as effective as with real people? Every company knows good market research is a key factor in getting an advantage over their competitors, knowing specific information about target demographics can be essential for a company’s success. In recent years the internet has revolutionised the way in which modern companies collect and gather data but can these contemporary methods be relied on to provide honest, accurate information about consumer tastes. This audio album addresses the internet’s arrival in this field and specifically its impact on market research. This material forms part of the Open University course BB844?
  • TEL2020: Technology and knowledge in the future
    Thu, 25/04/2013 - 04:06
    The Open University and the TEL-map project have asked the top grant getters of European ICT funding to present a vision of what – from their perspective – is possible today and to map out the key elements that will drive us to such likely and desired future of learning with technology. The visions presented have a strong disposition for impacting on all our lives – in social, educational, technological, or economical terms. They bring innovation and progress to a range of areas: they change the way we perceive awareness of each other and of knowledge. They make engagement in learning (and teaching) more passionate. And – last but not least – they pave the way to open collaboration at scale. Together they paint a picture of the future of learning with technology.