Researchers at Humboldt University in Berlin claim that readers feel more strongly about an article if it is printed in large print. The bigger typeface provokes a stronger emotional response in the brain.
The researchers showed 72 words of varying sizes to 25 volunteers and discovered that they were affected earlier and longer by the bigger lettering (see research here).
This might help explain why our tabloids use massive fonts for their front page leads but it does not explain why your editor, at 64, has such bad eyesight that he has to increase the font size on emails and blog proposals to at least 18 in order to read them at all!!!!!!
Dick Skellington 3 August 2012
The views expressed in this post, as in all posts on Society Matters, are the views of the author, not The Open University.
Cartoon by Catherine Pain