Encompassing the views of 1,512 young people in England, some of the key findings in the study were:
- Cyber bullying is on the increase in England and has affected 38 per cent of young people
- Abusive emails (26 per cent) and text messages (24 per cent) are the most prominent method of cyber bullying.
- The majority (56 per cent) of respondents felt that the home was the location of cyber bullying.
- 28 per cent of young people had not informed anyone of their experience. Of those who did confide in anyone, they chose to inform friends and family
- 78 per cent feared that cyber bullying was increasing due to the evolving nature of technology.
- 46 per cent feel current initiatives are insufficient in targeting their needs, prevention, protection and empowerment.
The key recommendations from the study were:
- The Government should ring fence funds for sustained anti-bullying work within the communities to counter the high level of bullying that is still prevalent.
- Charities and education establishments supported to provide skills training and support for young people to lead age specific tailored intervention programmes for example the Diana Award Anti-Bullying Ambassadors Programme
- Government led commitment to create one central anti-bullying resource and best available practice for all young people
- Government led commitment to create one central anti-bullying resource and best available practice for all parents and adults working with young people
- Internet and mobile phone providers to provide visible and accessible cyber safeguards including improved safety features, more regulation and codes of conduct and to work with parents to achieve this
- Central government to hold schools and youth organisations to account for implementing and regularly reviewing cyber bullying policies
The report was commissioned by the Diana Award.
Find out more

