Here's a quick round up of how OU academics are contributing to the Olumpics buzz...
"The Olympic Games present a site of change and transformation in social and economic relations and in political and cultural practices, as well as being part of the global economy," says the OU's Professor of Sociology Kath Woodward who talks about what's social about the Olympics.
An OU lecturer in sports and fitness, Simon Rea contributes to an article on 15 ways to test if you have Olympic potential.
Athletes such as Tom Daley and Jessica Ennis explain their mental preparation and pre-performance routines while the OU’s lectuer in sport and fitness Caroline Heaney offers some context.
And senior lecturer in sports studies, Ben Oakley looks at some of the leftfield factors that make a champion for an article for the BBC.