Arthoplex (scam) insert with OpenMinds

I received my copy of OpenMinds and with it an inserted advertisement for Arthroplex. This ad makes unsubstantiated and completely outrageous claims. For example, it displays a series of five photographs purporting to show how a foot, totally crippled and distorted by arthritis, is transformed by this treatment into a finely formed, healthy and fully functioning state within 68 days. This is impossible. The leaflet makes no reference to any research or known authorities on the subject and a search on the web revealed nothing other than adverse criticism and reports that Arthroplex have been referred to the Advertising Standards Authority (ASA). Here are a couple of examples

http://josephinejones.wordpress.com/tag/arthroplex/

http://forums.moneysavingexpert.com/showthread.php?t=3930021

It is shocking that the OU should have accepted and distributed such an advert to its thousands of alumni. Regardless of the fact that the OU may deny any endorsement of the product, Arthroplex gain credence by association with the OU's world-wide reputation. It is no accident that Arthroplex chose to campaign through the OU alumni association; many of its members will be in the age group most afflicted with arthritis and therefore most keenly targeted by unscruplulous quacks.

I sincerely hope the OU will now email all alumni to strongly dissociate themselves from Arthroplex, emphasising that the companies claims are unsubstantiated and that the company itself has been referred to the ASA.

The OU's reputation is too precious to allow it to be sullied in such a fashion.