You are viewing information for England.  Change country.

Effective strategic management in business and the public sector

This module will provide you with the necessary tools to become an effective strategic decision-maker. You'll learn about the analysis of the organisational environment, decision-making processes and implementation of preferred choices. The study materials include a blend of profit, not-for-profit and public sector cases and examples relevant to, and set in international contexts. This will allow you to assess the nuances of strategic management across different organisational and geographical settings. Last but not least, the module will support the development of soft skills, which you'll require both to progress in the qualification and succeed in the workplace.

Vocational relevance

The module is designed for professionals from a wide range of contexts and backgrounds who need to actively to engage with the challenges of contemporary management, to develop their management skills and knowledge of management frameworks, theories and tools and to use these appropriately in order to make a real difference in their own practice.

Qualifications

B873 is a compulsory module in our:​ B873 is an optional module in our:

In certain circumstances this module can also count towards D64 and F72 which are no longer available to new students.

Excluded combinations

Sometimes you will not be able to count a module towards a qualification if you have already taken another module with similar content. To check any excluded combinations relating to this module, visit our excluded combination finder or check with an adviser before registering.

Module

Module code
B873
Credits

Credits

  • Credits measure the student workload required for the successful completion of a module or qualification.
  • One credit represents about 10 hours of study over the duration of the course.
  • You are awarded credits after you have successfully completed a module.
  • For example, if you study a 60-credit module and successfully pass it, you will be awarded 60 credits.
30
Study level
Across the UK, there are two parallel frameworks for higher education qualifications, the Framework for Higher Education Qualifications in England, Northern Ireland and Wales (FHEQ) and the Scottish Credit and Qualifications Framework (SCQF). These define a hierarchy of levels and describe the achievement expected at each level. The information provided shows how OU postgraduate modules correspond to these frameworks.
OU Postgraduate
SCQF 11
FHEQ 7
Study method
Distance learning
Find out more in Why the OU?
Module cost
See Module registration
Entry requirements

Find out more about entry requirements.

Request your prospectus

Explore our subjects and courses.

Request your copy today

What you will study

This module aims for you to develop a deep understanding of effective strategic management in business and public services. The different examples presented across the units as well as activities that we have designed will enhance your learning through application to real-world situations. In addition, two course-long case studies in video form featuring IKEA and the European Training Foundation will help you consolidate your understanding of how strategy works in practice.

Unit 1: Introduction to strategy 
This provides an overview of concepts such as strategy, vision, mission, stakeholder management and non-market strategy. Additionally, you will be introduced to the concept of purpose and the different types of business and public organisations that exist so that you can understand their aims and ways of measuring their performance (financial and non-financial). The unit also includes a session explaining the pressures on managers to integrate additional social and environmental issues into their organisational strategies.

Unit 2: Strategic analysis
This will teach you how to conduct external and internal strategic analyses, both in businesses and the public sectors. You'll explore concepts such as five forces, strategic groups, value chains as well as organisational capabilities. Building on Unit 1, you'll also learn how to analyse financial and non-financial indicators of organisational performance.

Unit 3: Strategic decision-making
This introduces you to how different organisations develop strategic options and choose between them, both at headquarters and unit level. You'll also learn the role that managers play in making these decisions. The unit places a special emphasis on the internationalisation of firms, which constitutes a key decision in the current business world. Consistent with prior units, it also explores the peculiarities of decision-making in the context of public services.

Unit 4: Strategy in action
This focuses on the implementation of strategic choices, devoting special attention to organisational structure and culture and the barriers that may unfold during this phase. You'll also learn about the importance and practice of change management. The unit addresses innovation in its broadest sense, including technological innovation, process innovation and management innovation, and its links to organisational strategies. There will also be a discussion about cutting-edge novel organisational structures and practices such as holacracy and Rendanheyi.

The module comprises 19 study weeks, which are structured in four linked units.
You will be required to study between 14 and 15 hours per week for six months.
 

Teaching and assessment

Support from your tutor

Your learning will take place within a tutor-facilitated group of approximately 20 students. Your tutor is responsible for providing individual tuition, professional advice and support, mentoring, assessment and regular feedback on your performance throughout the module. You will learn by working with your group and individually online in structured activities supported by a wide range of resources including specially designed Reader, a world-class online library and face-to-face opportunities including a residential school. Activities generally require online participation over 2 to 6-week periods and contribute to your reflective practice and your assessment.

Contact us if you want to know more about study with The Open University before you register.

Assessment

The assessment details can be found in the facts box above.

You must use the online eTMA system to submit your tutor-marked assignments (TMAs).
Tutor-marked assignments are scheduled at regular intervals (approximately every six weeks) throughout the module and are based on the work you do during the relevant block. Extensive guidance is given on all assignments submitted.

Residential School

Satisfactory participation in either a face-to-face residential school or the 18-day online equivalent is required. The residential school will run over three days (two nights). It is an opportunity to get a holistic view of the module, meet other managers and tutors, and to work in small groups. There will also be a session to engage you in developing soft skills.

Both versions of the residential school (face-to-face and online) have been devised to deliver the essential learning outcomes for this module. The cost of the residential school (excluding travel) is included in the module fee.

At the face-to-face residential school, a portable device such as a laptop, tablet or smart phone is useful for participation in some activities.

Course work includes

2 Tutor-marked assignments (TMAs)
4 Interactive computer-marked assignments (CMAs)
Examination
Embedded residential school

Future availability

Effective strategic management in business and the public sector starts twice a year, in May and November. This page describes the module that will start in May 2020. We expect it to start for the last time in May 2027.

Regulations

As a student of The Open University, you should be aware of the content of the academic regulations which are available on our Student Policies and Regulations website.

    Entry requirements

    You must have a UK honours degree or equivalent professional qualification, and a minimum of three years’ experience in a managerial, professional or technical role as well as having successfully completed Managing in a changing world (B870) and Creating and sustaing value (B872).

    You will also need an appropriate facility in English language, sufficient to be able to work effectively at postgraduate level; generally, this means capability equivalent to an International English Language Test System (IELTS) score of 6.5. To assess your English language skills in relation to your proposed studies you can visit the IELTS website. If you are unsure whether your skill level in English is adequate you may find it helpful to look at our Skills for OU Study site.

    Register

    Start End England fee Register
    02 May 2020 Oct 2020 £2985.00

    Registration closes 16/04/20 (places subject to availability)

    Register
    This module is expected to start for the last time in May 2027.

    Future availability

    Effective strategic management in business and the public sector starts twice a year, in May and November. This page describes the module that will start in May 2020. We expect it to start for the last time in May 2027.

    Additional costs

    Study costs

    There may be extra costs on top of the tuition fee, such as a laptop, travel to tutorials, set books and internet access.

    Ways to pay

    We know there’s a lot to think about when choosing to study, not least how much it’s going to cost and how you can pay.

    That’s why we keep our fees as low as possible and offer a range of flexible payment and funding options, including a postgraduate loan, if you study this module as part of an eligible qualification. To find out more, see Fees and funding.

    Study materials

    What's included

    As well as the individual tuition provision you will have access to regular opportunities for engagement with other students, university library access, an extensive variety of specially-written resources presented in different media (print and online) and designed exclusively for this module, audio-visual material, published articles, case-studies and a set of interactive tools to help you develop your management thinking abilities.

    Computing requirements

    A computing device with a browser and broadband internet access is required for this module. Any modern browser will be suitable for most computer activities. Functionality may be limited on mobile devices.

    Any additional software will be provided, or is generally freely available. However, some activities may have more specific requirements. For this reason, you will need to be able to install and run additional software on a device that meets the requirements below.

    A desktop or laptop computer with either:

    • Windows 7 or higher
    • Mac OS X 10.7 or higher

    The screen of the device must have a resolution of at least 1024 pixels horizontally and 768 pixels vertically.

    To join in the spoken conversation in our online rooms we recommend a headset (headphones or earphones with an integrated microphone).

    Our Skills for OU study website has further information including computing skills for study, computer security, acquiring a computer and Microsoft software offers for students.

    If you have a disability

    Elements of this module are delivered online and include the use of real-time online discussions and an interactive whiteboard space, so time spent using a computer and the internet will be extensive. If you use assistive technology or have a hearing or speech impairment and have concerns about accessing this type of virtual environment and materials you can visit the system provider's website for information and contact The Open University to discuss it further before registering.

    Written transcripts of any audio components and Adobe Portable Document Format (PDF) versions of printed material are available. Some Adobe PDF components may not be available or fully accessible using a screen reader. Alternative formats of the study materials may be available in the future.

    If you have particular study requirements please tell us as soon as possible, as some of our support services may take several weeks to arrange. Visit our Disability support website to find more about what we offer.