About Professor Gordon Liu

Gordon Liu, Professor of Marketing Strategy, received his PhD from Royal Holloway, University of London (UK) in 2008. Now based in The Open University Business School, his research interests lie in exploring the ways that marketing strategies are implemented in business and social enterprises/non-profits. This includes ideas related to product innovation/new product development, strategic orientation/capabilities, and networks/strategic alliance.

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Emergency funding to track the spread of false information about COVID-19

An OU academic has received emergency funding to track the spread of misinformation about COVID-19 on social media platforms.

1st April 2020
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