About Professor Gordon Liu

Gordon Liu, Professor of Marketing Strategy, received his PhD from Royal Holloway, University of London (UK) in 2008. Now based in The Open University Business School, his research interests lie in exploring the ways that marketing strategies are implemented in business and social enterprises/non-profits. This includes ideas related to product innovation/new product development, strategic orientation/capabilities, and networks/strategic alliance.

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Robot teaching student

New grant to explore the use of Artificial Intelligence in teaching

Professor Bart Rienties and Dr Wayne Holmes in the OU’s  Institute of Educational Technology, have won Erasmus+ funding for a project called Artificial Intelligence in Teaching”.

13th November 2019
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