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Dr Jamie Woodcock

Profile summary

Web links

Professional biography

Jamie is the author of The Gig Economy (Polity, 2019), Marx at the Arcade (Haymarket, 2019), and Working The Phones (Pluto, 2017). He is on the editorial board of Notes from Below and Historical Materialism.

Jamie completed his PhD in sociology at Goldsmiths, University of London and has held positions at Goldsmiths, University of Leeds, University of Manchester, Queen Mary, NYU London, Cass Business School, the LSE, and the University of Oxford.

Research interests

His research focuses on labour, work, the gig economy, platforms, resistance, organising, and videogames.


A History of Uber Organizing in the UK (2020-04-01)
Aslam, Yaseen and Woodcock, Jamie
South Atlantic Quarterly, 119(2) (pp. 412-421)

Reflecting on a call centre workers’ inquiry. Contradictions, tensions, and the role of the researcher (2020-04)
Woodcock, Jamie
Etnografia e Ricerca Qualitativa / The Italian Journal of Ethnography and Qualitative Research, 13(1) (pp. 103-118)

Organizing in the Game Industry: The Story of Game Workers Unite U.K. (2020-01-01)
Woodcock, Jamie
New Labor Forum, 29(1) (pp. 50-57)

Digital Workerism: Technology, Platforms, and the Circulation of Workers’ Struggles (2020)
Englert, Sai; Woodcock, Jamie and Cant, Callum
tripleC: Communication, Capitalism & Critique, 18(1) (pp. 132-145)

How to Beat the Boss: Game Workers Unite in the UK (2020)
Woodcock, Jamie
Capital and Class ((Early Access))

Fast Food Shutdown: From disorganisation to action in the service sector (2020)
Cant, Callum and Woodcock, Jamie
Capital and Class ((Early Access))

Game Workers and the Empire: Unionisation in the UK Video Game Industry (2020)
Ruffino, Paolo and Woodcock, Jamie
Games and Culture ((Early Access))

The Affective Labor and Performance of Live Streaming on (2019-12-01)
Woodcock, Jamie and Johnson, Mark R.
Television & New Media, 20(8) (pp. 813-823)

“And Today’s Top Donator is”: How Live Streamers on Monetize and Gamify Their Broadcasts (2019-10-01)
Johnson, Mark R. and Woodcock, Jamie
Social Media + Society, 5(4)

The impacts of live streaming and on the video game industry (2019-07-01)
Johnson, Mark R and Woodcock, Jamie
Media, Culture & Society, 41(5) (pp. 670-688)

Live Streamers on as Social Media Influencers: Chances and Challenges for Strategic Communication (2019)
Woodcock, Jamie and Johnson, Mark R.
International Journal of Strategic Communication, 13(4) (pp. 321-335)

Doing Good Online: The Changing Relationships Between Motivations, Activity, and Retention Among Online Volunteers (2018-10-01)
Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; Greenhill, Anita; Lintott, Chris; Masters, Karen and Woodcock, Jamie
Nonprofit and Voluntary Sector Quarterly, 47(5) (pp. 1031-1056)

Gamification: What it is, and how to fight it (2018-05-01)
Woodcock, Jamie and Johnson, Mark R.
The Sociological Review, 66(3) (pp. 542-558)

Digital Labour in the University: Understanding the Transformations of Academic Work in the UK (2018)
Woodcock, Jamie
tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 16(1) (pp. 129-142)

Towards a Fairer Platform Economy: Introducing the Fairwork Foundation (2018)
Graham, Mark and Woodcock, Jamie
Alternate Routes, 29 (pp. 242-253)

Crowdsourcing Citizen Science: Exploring the Tensions Between Paid Professionals and Users (2017-05)
Woodcock, Jamie; Greenhill, Anita; Holmes, Kate; Graham, Gary; Cox, Joe; Oh, Eun Young and Masters, Karen
Journal of Peer Production(10)

Fighting games and Go: Exploring the aesthetics of play in professional gaming (2017-02-01)
Johnson, Mark R. and Woodcock, Jamie
Thesis Eleven, 138(1) (pp. 26-45)

‘It’s like the gold rush’: the lives and careers of professional video game streamers on (2017)
Johnson, Mark R. and Woodcock, Jamie
Information, Communication & Society, 22(3) (pp. 336-351)

The work of play: Marx and the video games industry in the United Kingdom (2016-06-01)
Woodcock, Jamie
Journal of Gaming and Virtual Worlds, 8(2) (pp. 131-143)

Playing with science: Exploring how game activity motivates users participation on an online citizen science platform (2016)
Greenhill, Anita; Holmes, Kate; Woodcock, Jamie; Lintott, Chris; Simmons, Brooke D.; Graham, Gary; Cox, Joe; Oh, Eun Young and Masters, Karen
Aslib Journal of Information Management, 68(3) (pp. 306-325)

Spectres of Marxism: A Comment on Mike Savage's Market Model of Class Difference (2015)
Toscano, Alberto and Woodcock, Jamie
The Sociological Review, 63(2) (pp. 512-523)

The workers’ inquiry from Trotskyism to Operaismo: A political methodology for investigating the workplace (2014-08)
Woodcock, Jamie
Ephemera: theory & politics in organizations, 14(3) (pp. 493-513)

Precarious workers in London: New forms of organisation and the city (2014)
Woodcock, Jamie
City, 18(6) (pp. 776-788)

The Gig Economy: A Critical Introduction (2019-12)
Woodcock, Jamie and Graham, Mark
ISBN : 978-1-509-53636-8 | Publisher : Polity | Published : Cambridge

Marx at the Arcade: Consoles, Controllers, and Class Struggle (2019-06)
Woodcock, Jamie
ISBN : 9781608468669 | Publisher : Haymarket Books

Working the Phones: Control and Resistance in Call Centres (2017)
Woodcock, Jamie
ISBN : 9780745399089 | Publisher : Pluto Press | Published : London

Game Workers Unite: unionization among independent developers (2020-10-08)
Woodcock, Jamie
In: Ruffino, Paolo ed. Independent Videogames: Cultures, Networks, Techniques And Politics ((In Press))
ISBN : 9780367336202 | Publisher : Routledge | Published : Abingdon

The Political Economy of Wargames: The Production of History and Memory in Military Video Games (2019-12-12)
Hammar, Emil Lundedal and Woodcock, Jamie
In: Hammond, Philip and Pötzsch, Holger eds. War Games: Memory, Militarism and the Subject of Play (pp. 54-71)
ISBN : 9781501351150 | Publisher : Bloomsbury | Published : London

Ethnographic Methods with Limited Access: Assessing Quality of Work in Hard to Reach Jobs (2019-09-27)
Badger, Adam and Woodcock, Jamie
In: Wheatley, Daniel ed. Handbook of research methods on the quality of working lives. Handbooks of Research Methods in Management (pp. 135-146)
ISBN : 9781788118767 | Publisher : Edward Elgar | Published : Cheltenham

Understanding affective labour: the demand for workers to really care (2019-04)
Woodcock, Jamie
In: Frayne, David ed. The Work Cure: Critical Essays on Work and Wellness (pp. 61-74)
ISBN : 9781910919439 | Publisher : PCCS Books | Published : Monmouth

The trajectory of the 2010 student movement in the UK: from student activism to strikes (2019)
Woodcock, Jamie
In: Choudry, Aziz and Vally, Salim eds. The University and Social Justice Struggles Across the Globe (pp. 25-40)
ISBN : 9780745340685 | Publisher : Pluto | Published : London

Digital Labour and Workers’ Organisation (2018-05)
Woodcock, Jamie
In: Atzeni, Mauricio and Ness, Immanuel eds. Global Perspectives on Workers' and Labour Organizations. Work, Organization, and Employment. Work, Organization, and Employment (pp. 157-173)
ISBN : 978-981-10-7882-8 | Publisher : Springer | Published : Singapore

Changes in Employment: The Role of the State and Its Reconfiguration in the Liberalisation of Employment Policies (2018-03-15)
Woodcock, Jamie
In: Stewart, Paul and Fedyuk, Olena eds. Inclusion and Exclusion in Europe: Migration, Work and Employment Perspectives (pp. 17-34)
ISBN : 9781786605399 | Publisher : ECPR Press | Published : London