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Dr Michael Zisuh Ngoasong

Profile summary

  • Central Academic Staff
  • Senior Lecturer in Management
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Public Leadership and Social Enterprise
  • michael.ngoasong

Professional biography

Michael joined The Open University in July 2013. He is currently a Senior Lecturer in Management and Director of Masters Programmes at Open University Business School. Prior to joining the OU, he was part of the academic team that launched Coventry University London Campus in October 2010. His varied roles there included academic coordination of the BA Global business, BA Global marketing (top-ups) and MBA oil and gas management. Between 2007 and 2009 he held Associate Lecturer posts at Nottingham Trent and Sheffield Hallam universities. Michael studied in Cameroon (BSc Economics), Sweden (MSc Economics, MA Leadership in International Management and MA in STS) before completing a PhD at the University of Nottingham.

Professional memberships

  • Higher Education Academy, Senior Fellow (SFHEA)
  • Africa Academy of Management, Member (AFAM)
  • Academy of International Business, Member (AIB)

Research interests

Michael’s research has a particular focus on linkages between entrepreneurship and development. His most recent publications include women as vectors of social entrepreneurship, informal microfinance institutions and development-led tourism entrepreneurship, digital entrepreneurship and impact investing in Africa. Michael also has a long-standing interest in the study of how global partnerships and initiatives shape local practices in Sub-Saharan African, including globally-backed policies and initiatives in healthcare, tourism development, and petroleum local content development. His work has been published in leading journals such as Journal of Small Business Management, Tourism Management, Annals of Tourism Research, Social Science & Medicine, Health Policy & Planning, Energy Policy, Strategic Change and Journal of Small Business and Enterprise Development


INCUBATE: Engineering Capacity Building in Cameroon through the Creation of a Business Incubator for Engineering Prototyping and Commercialisation

Team: Nicholas Church (PI – Institut Saint Jean, Cameroon), Dr Michael Ngoasong (Co-I – Open University), Dr Nishanth Sasthry (Co-I – Kings College London), Lisa Mynheer (C-I – Luminno Ltd). Project Summary: The project will design and implement Fab lab through a hub and spoke university-industry model. The aim is to increase entrepreneurial capacity and competencies in Cameroon, through co-producing and supporting the delivery of high quality, locally relevant engineering entrepreneurship education to engineering students. It would also impact cohorts of engineering graduates who will be able to either gain direct employment or empowered to access and act on available resources to successfully establish, manage and grow social and commercial technology enterprises in their home environment. Funding: Royal Academy of Engineering - Higher Education Partnership in sub-Saharan Africa (Total value: £140,000). Duration: November 2018 - November 2020  

Women as Vectors of Social Entrepreneurship in Hospitality & Tourism

Team: Dr Albert Kimbu (PI - University of Surrey) & Dr Michael Ngoasong (CI - Open University). Aims: The project explores the nature, motivations and extent to which female entrepreneurs in hospitality and tourism related sectors use their businesses as platforms for engagement in various forms of social entrepreneurship leading to value (co)creation, economic and community development in emerging tourism destinations of sub-Saharan Africa such as Cameroon. The finding reveals the circumstances under which women owner-managers of small hospitality and tourism first can be considered and supported to be social entrepreneurs. Another output that draws from this research, published in the Journal of Small Business Management, uncovers how the growth aspirations of women entrepreneurs are evident in the growth development path of their businesses and how policy can redress the slow growth process of women-owned businesses. Funding: British Academy/Leverhulme SRG (Total value: £10,000) . Duration: May 2014 - October 2015  


  1. Andres Morales Pachon, on community development enterprises: Buen vivir and social solidarity economy in Colombia
  2. Richmond Lamptey, on impact investing and SME development in Ghana 
  3. Adewale Adeyemi, on entrepreneurship development initiatives in Nigeria

Teaching interests

Michael has more than 12 years’ experience of teaching and learning in higher education. His currently and mainly involved in teaching management duties as Director of Teaching, Masters and MBA programmes for Open University Business School. Prior to this, he was a member of the team that produced the undergraduate degree specialism Innovation and Enterprise, where he was Module Team Chair of B327 Creating Futures: Sustainable Enterprise and Innovation, a 30 point module. He was also a member of Module Team Member of B205 Exploring Innovation and Entrepreneurship, a new 60 point module currently in production (first presentation October 2016). He has Chaired the presentation of B325 Managing across Organisational and Cultural Boundaries and has served as a member of B847 Management Beyond the Mainstream (MBA elective).

Michael is an external examiner for business and management modules within Contemporary Chinese Studies, at the University of Nottingham Business School. 

Impact and engagement

Michael is the subject matter expert (Track Chair) in Entrepreneurship and International Marketing for the Academy of International Business Sub-Saharan Africa Chapter (2019-2021). He has co-organized a half day academic workshop at School of Hospitality and Tourism, University of Surrey (24 September 2015) and a practitioner workshop at American Language Centre in Douala, Cameroon (7 September 2015). As part of a developing research agenda (with Rob Paton, Alex Korda and Albert Kimbu) on impact investing in African countries Michael co-organised a Roundtable Discussion at Strathmore Business School in Nairobi, Kenya (July 2014) on the policy implications of impact investing in Kenya. This research has also been presented at the International Development Seminar Series, IKD-OU. (15 October 2014) and featured as Guest EditorialInternational Development @ The Open University monthly newsletter (February 2015). Michael has been an academic adviser on the Open University Entrepreneurship Competition and sits on the judging panel.


Why Hurry? The Slow Process of High Growth in Women-Owned Businesses in a Resource-Scarce Context (2019-01-31)
Ngoasong, Michael Zisuh and Kimbu, Albert Nsom
Journal of Small Business Management, 57(1) (pp. 40-58)
Collaborative Networks for Sustainable Human Capital Management in Women’s Tourism Entrepreneurship: The role of tourism policy (2019)
Kimbu, Albert Nsom; Ngoasong, Michael Zisuh; Adeola, Ogechi and Afenyo-Agbe, Ewoenam
Tourism Planning and Development, 16(2) (pp. 161-178)
Digital entrepreneurship in a resource-scarce context: A focus on entrepreneurial digital competencies (2018-06-18)
Ngoasong, Michael Zisuh
Journal of Small Business and Enterprise Development, 25(3) (pp. 483-500)
Emerging digital business models in developing economies: The case of Cameroon (2018-03-26)
Boojihawon, Dev Kumar and Ngoasong, Zisuh Michael
Strategic Change: Briefings in Entrepreneurial Finance, 27(2) (pp. 129-137)
Women as Vectors of Social Entrepreneurship (2016-09-30)
Kimbu, Albert Nsom and Ngoasong, Michael Zisuh
Annals of Tourism Research, 60 (pp. 63-79)
Informal microfinance institutions and development-led tourism entrepreneurship (2016-02-01)
Ngoasong, Michael Z. and Kimbu, Albert N.
Tourism Management, 52 (pp. 430-439)
Determinants of personal resilience in the workplace: nurse prescribing in an African work context (2016)
Ngoasong, Michael Z. and Groves, Winnifred N.
Human Resource Development International, 19(3) (pp. 229-244)
How international oil and gas companies respond to local content policies in petroleum-producing developing countries: a narrative enquiry (2014-10)
Ngoasong, Michael Zisuh
Energy Policy, 73 (471- 479)
Personal view: Empowering rural women’s health - what’s going wrong with the strategies? (2014-09)
Sambala, E. and Ngoasong, Michael
Malawi Medical Journal, 26(3) (pp. 93-96)
Centralized decentralization of tourism development: a network perspective (2013-01)
Kimbu, Albert N. and Ngoasong, Michael Z.
Annals of Tourism Research, 40 (pp. 235-259)
The internationalisation process of Chinese SMEs: does globalising wholesale markets play a role? (2012-05)
Wang, Jinmin and Ngoasong, Michael Z.
Strategic Change: Briefings in Entrepreneurial Finance, 21(3-4) (pp. 143-157)
Transcalar networks for policy transfer and implementation: the case of global health policies for malaria and HIV/AIDS in Cameroon (2011)
Ngoasong, Michael Zisuh
Health Policy and Planning, 26(1) (pp. 63-72)
Understanding the developing role of global health partnerships on access to medication: an STS perspective (2010-02)
Ngoasong, Michael Zisuh
Bulletin of Science, Technology & Society, 30(1) (pp. 33-42)
The emergence of global health partnerships as facilitators of access to medication in Africa: A narrative policy analysis (2009-03)
Ngoasong, Michael Zisuh
Social Science & Medicine, 68(5) (pp. 949-956)
Does innovation matter for economic development? An empirical study of small and medium-sized enterprises in the city of Kumba – Cameroon (2007)
Ngoasong, Michael Zisuh
Studia Universitatis Babes-Bolyai: Negotia, 52(1) (pp. 91-110)
The Gender Question and Family Entrepreneurship Research (2018)
Adeola, Ogechi; Ngoasong, Michael Zisuh and Evans, Olaniyi
In: Ratten, Vanessa; Braga, Vitor and Marques, Carla Susana eds. Knowledge, Learning and Innovation: Research Insights on Cross-Sector Collaborations. Contributions to Management Science (pp. 159-176)
ISBN : 978-3-319-59281-7 | Publisher : Springer
Using complex behavioral simulations to enrich students' learning experiences on a conventional MBA (2015)
Ngoasong, Michael and O'Neill, Donal
In: Taras, Vas and Gonzalez-Perez, Maria, P. eds. The Palgrave Handbook of Experiential Learning In International Business (pp. 680-697)
ISBN : 9781137467706 | Publisher : Palgrave Macmillan | Published : Houndmills
Entrepreneurial Innovations in Small and Medium-Sized Hotels: Does Industry Context Play a Role? (2017-06)
Ngoasong, Michael Z.; Kimbu, Albert N. and Adeola, Ogechi
In : Critical Tourism Studies VII Conference (25-29 Jun 2017, Palma de Mallorca, Spain) (pp. 128-129)
The Nature of Emerging Digital Business Models in Sub-Saharan Africa: A Study of Cameroonian Cases (2016-11)
Ngoasong, Michael and Boojihawon, Dev Kumar
In : 5th International Conference on Business Servitization (23-25 Nov 2016, University of Granada, Spain) (pp. 141-146)
Inclusive business models? How SMEs are developing inclusive value chains and combating social exclusion in bottom-of-the-pyramid markets (2016)
Ngoasong, Michael Zisuh
In : 3rd Biennial Conference of the Africa Academy of Management (5-10 Jan 2016, Strathmore Business School, Strathmore University, Nairobi, Kenya) (pp. 58-69)
Women as social entrepreneurs in the hospitality and tourism industry: Does empowerment play a role? (2015-06)
Kimbu, Albert N. and Ngoasong, Michael
In : 5th Critical Tourism Studies Conference (26-30 Jun 2015, Opatija, Croatia)
Digital Entrepreneurship in Emerging Economies: The role of ICTs and local context (2015-04-18)
Ngoasong, Michael Zisuh
In : 42nd AIB-UKI Conference (16-18 Apr 2015, Manchester Metropolitan University, UK)
A conceptualization to investigate the direct and indirect impacts of government policy on the performance of SME cocoa exporter in African economies (2014-06)
Njinyah, Sam and Ngoasong, Michael
In : Academy of International Business Annual Meeting (23-26 Jun 2014, Vancouver, Canada)
The role of global 'models' in shaping policy practices on access to medication: a case study of the national HIV/AIDS programme in Cameroon (2009-10)
Ngoasong, Michael Zisuh
In : Society for Social Studies of Science Annual Meeting (28‐31 Oct 2009, Washington DC, USA)
Access to medication for HIV/AIDS and malaria in Cameroon: illustrating the social construction of healthcare markets (2008-08)
Ngoasong, Michael Zisuh
In : 2008 4S Annual Meeting (20-23 Aug 2008, Rotterdam, The Netherlands) (p 470)
Knowledge management in project-base organizations: the interplay of time orientations and knowledge interventions (2007)
Ngoasong, Michael Zisuh and Manfredi, Filippo
In : EBRF 2007: Research Forum to Understand Business in Knowledge Society (25-27 Sep 2007, Jyväskylä, Finland)
Impact Investing and Inclusive Business Development in Africa: A research agenda (2015-01)
Ngoasong, Michael; Paton, Rob and Korda, Alex
The Open University, Milton Keynes.
The role of foreign direct investments on export performance in Cameroon (2005-12-15)
Ngoasong, Michael
Centre for International Relations, Arlington, U.S.A..