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  2. Dr Robin Wensley

Dr Robin Wensley

Profile summary

  • Central Academic Staff
  • Professor of Strategic Marketing
  • The Faculty of Business and Law
  • The Open University Business School
  • Department for Strategy and Marketing
  • robin.wensley


The Aim Initiative: A Rejoinder (2016-04-03)
Wensley, Robin and Neely, Andy
British Journal of Management, 27(2) (pp. 455-457)
Getting too close to the fire : the challenge of engaging stories and saving lives (2011)
Wensley, Robin
British Journal of Management, 22(3) (pp. 370-381)
Rethinking authority and legitimacy in strategy: a perspective from an emerging economy (2011)
Faria, Alex and Wensley, Robin
Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l'Administration, 28(2) (pp. 188-201)
Research in UK Business Schools or management research in the UK? (2009)
Wensley, Robin
Journal of Management Development, 28(8) (pp. 718-727)
Putting AIM in context: retrospective and prospective views on UK management research initiatives (2009)
Wensley, Robin
Management Decision, 47(9) (pp. 1476-1484)
Effective Management in Practice: Analytical Insights and Critical Questions (2013-10)
Wensley, Robin
ISBN : 9781446272602 | Publisher : Sage | Published : London