Events
How to Manage in Digital Markets
25 April 2012
08.00
Location: The Open University, Walton Hall, Milton Keynes, MK7 6AA
Digital Marketing is changing the way we communicate. During the two last decades the Internet has changed from an environment only for hard-wired computer specialist into an accessible global trading and social arena for consumers of all ages. This talk will de-bunk early predictions made about how the Internet might re-shape business practices, explore online trading in the current economic climate and focus on practical considerations for managing in the digital future.
Contact
01908 655272
'Taking Responsibility'
9 May 2012
09:30 - 17.00
Location: The Open University, Walton Hall, Milton Keynes, MK7 6AA
The theme of this one day conference, hosted by ISM-Open, reflects current calls from government and policy makers for communities and organisations to take responsibility for responding to global social and economic challenges. The event builds on our previous ISM-Open conference 'Changing Times: New Challenges'. What role can social marketing and socially responsible management play in moving towards a more sustainable and socially equitable economy? The conference aims to bring together academic, practitioner and public policy researchers from these key areas of management research to present and discuss current research relevant to these issues. Time: 09.30 - 17.00
Fee: £50, refreshments provided
Organisers: Professor Sally Dibb, Dr Fiona Harris and Dr Helen Roby (ISM-Open), Dr Anja Schaefer (Centre for Public Leadership and Social Enterprise)Keynote speakers:
Dr Agnes Nairn, EM-Lyon Business School
Professor Gerard Hastings, Professor of Social Marketing
Dr Frank den Hond, Associate Professor in Organization Sciences, Amsterdam Free University.
01908 654753
