In the so-called 'experience economy', architecture and urban design have become vital to place-making and urban branding strategies, as cities re-invent themselves on a global stage. Digital visualisations of buildings and places are crucial tools for imagining and designing new urban developments, as well as for projecting what they will feel like. They have become an ubiquitous part of the urban visual landscape, and now constitute the main platform for interaction and communication between architects, developers, planners, and the public.

The one-day conference takes a closer look at digital visualisations by bringing together a range of architects, planners, placemakers, visualisers and scholars to discuss these issues.

The 'Visualising atmospheres' exhibition is curated by Monica Degen, Clare Melhuish and Gillian Rose. It is based on the ESRC research project 'Architectural atmospheres: the impact of digital visualising technologies on contemporary architectural practice' (RES-062-23-3305), at The Open University and Brunel University.

Please visit the OpenSpace Research Centre website for detailed programme information and registration.