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Strategic Objectives

The image shows;  the university mission: Open to people, places, methods and ideas. The university vision: To reach more students with life-changing learning that meets their needs and enriches society. A circular image made up of colourful figures containing each of our strategic objectives. These objectives are documented under focus within the page.


Strategic Plan

Our Strategic Plan to 2021/2022 provides a clear direction for the coming years and sets out how we will build on 50 years of success to reach more students with life-changing learning.



The key strategic priority for The Open University is student success.  Through our scale, reach and our ability to support students to succeed we achieve a positive impact on society and the economy. This includes:

  • understanding our students’ study goals and ensuring they get onto the right study path at the right level 
  • supporting our students to successfully progress through and complete their chosen module(s) or qualification
  • delivering a high quality and flexible student experience with high levels of student satisfaction
  • supporting students to achieve positive career and personal development outcomes.


The focus on student success is underpinned by a set of related objectives, which together will achieve our overall vision:

  • delivering excellent teaching and research to enhance our distinctiveness, reputation and, above all, student success
  • enhancing our future growth and sustainability by diversifying our reach and sources of income and managing and challenging our cost base, to ensure our financial sustainability
  • investing in technology that enables success – both student facing technology and our own internal systems
  • fostering a dynamic and inclusive culture by investing in staff to recognise and maximise their contribution to our success.

A one-page summary of our Strategic Plan to 2021/22 can be found here.