{"id":3140,"date":"2025-01-27T20:18:40","date_gmt":"2025-01-27T20:18:40","guid":{"rendered":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/?p=3140"},"modified":"2025-02-27T11:47:41","modified_gmt":"2025-02-27T11:47:41","slug":"the-trailblazers-of-2024-launch-womens-sport-into-an-exciting-2025","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/?p=3140","title":{"rendered":"The trailblazers of 2024 launch women\u2019s sport into an exciting 2025"},"content":{"rendered":"
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Women\u2019s sport continued to rise in popularity in 2024. Review the key players for 2024 and explore the potential up-and-comers for 2025 in this article.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n

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By Helen Owton<\/b><\/p>\n

Originally published on OpenLearn<\/i><\/a><\/p>\n

Keely Hodgkinson\u2019s triumph as the 2024 BBC Sports Personality of the Year underscores the compelling nature of women\u2019s sports. Her exceptional achievements, most notably clinching the Olympic 800m gold medal in athletics, have captivated audiences and demonstrated the high level of talent and dedication present in women\u2019s athletics. Hodgkinson\u2019s success not only elevates her sport but also inspires a new generation of athletes and fans, reinforcing the significance and excitement of women\u2019s sports on the global stage\u00a0<\/span><\/a>. Here\u2019s why women\u2019s sport not only deserves your attention but also enriches the sports world.<\/p>\n

\"\"<\/span>Keely Hodgkinson<\/span><\/span><\/span><\/p>\n

Once relegated to the sidelines of mainstream attention, women\u2019s competitions are now commanding global audiences, filling stadiums, and shattering records across the sporting world. Gone are the days when women\u2019s sports were unfairly criticised for being \u2018less exciting\u2019 or \u2018less competitive\u2019 than men\u2019s sports. The past decade has proven that female athletes are just as capable of delivering awe-inspiring performances. This surge in popularity makes 2025 an exhilarating time for fans and a critical moment in the history of women\u2019s sport.<\/p>\n

Take women\u2019s football, for instance. The Women\u2019s World Cup 2023 was a watershed moment, breaking attendance records and drawing over two billion viewers worldwide. Players like Alexia Putellas and Sam Kerr\u00a0<\/span><\/a>captivated audiences with their technical brilliance. Again, thus proving that women\u2019s football offers just as much \u2013 if not more \u2013 flair and unpredictability as the men\u2019s game\u00a0<\/span><\/a>. Similarly, the WNBA has reached new heights, with stars like A\u2019ja Wilson redefining basketball excellence and viewership\u00a0<\/span><\/a> surging by 40% over the past two years, massively snowballing revenues.<\/p>\n

\"\"<\/span>Alexia Putellas\u00a0<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Pushing through the speed barrier<\/h3>\n

Susie Wolff has played a pivotal role in advancing the achievements of women in motorsports\u00a0<\/span><\/a> by paving the way in her achievements and creating the conditions through her role as Managing Director in the F1 Academy. For example, Abbi Pulling dominated the F1 Academy season\u00a0<\/span><\/a>, clinching the title with 9 wins and 14 podiums, and has set her sights on the 2025 British GB3 Championship. Bianca Bustamante made history as the first female in McLaren\u2019s Driver Development Programme. These achievements underscore the growing impact of women in motorsport, and justify the increasing prize funds for 2025\u00a0<\/span><\/a>.<\/p>\n

In Motorcycling, the F\u00e9d\u00e9ration Internationale de Motocyclisme (FIM) launched the inaugural Women\u2019s Circuit Racing World Championship\u00a0<\/span><\/a>, marking the first global platform exclusively for female riders.<\/p>\n

Women\u2019s sport often emphasises technical skill, strategic gameplay, and creativity, offering a fresh perspective\u00a0<\/span><\/a>compared to the power-driven approach that dominates some men\u2019s leagues. For fans who value a balance of finesse, athleticism and heart, women\u2019s competitions are unmissable. Women\u2019s sports stories can go beyond the action on the field \u2013 they tell stories of resilience, empowerment and progress. Female athletes are often trailblazers, breaking barriers in traditionally male-dominated spaces. Watching women\u2019s sports isn\u2019t just entertainment, it\u2019s witnessing history in the making. As well as Keely Hodgkinson\u2019s accomplishments in athletics which have garnered widespread recognition, highlighting her as a leading figure in women\u2019s sports, there are many athletes who have not only excelled in their respective sports but have also played pivotal roles in advancing women\u2019s athletics on a global scale.<\/p>\n

Trailblazing women in 2024<\/span><\/h3>\n

Coco Gauff\u2019s meteoric rise\u00a0<\/span><\/a><\/strong> from teenage prodigy to Grand Slam champion symbolises the next generation of unstoppable female athletes.<\/p>\n

\"\"<\/span>Coco Gauff<\/span><\/span><\/span><\/p>\n

Simone Biles\u00a0<\/span><\/a><\/strong>: Recognised as Sports Illustrated<\/em>\u2019s 2024 Sportsperson of the Year, Biles\u2019s exceptional performances at the Paris Olympics 2024 have further solidified her status as a gymnastics icon.<\/p>\n

Caitlin Clark\u00a0<\/span><\/a><\/strong>: The WNBA star has made a remarkable impact in her rookie season, showcasing outstanding skill and contributing to the growing popularity of women\u2019s basketball.\u00a0Awarded Athlete of the Year 2024 by Time<\/em>.<\/p>\n

Napheesa Collier\u00a0<\/span><\/a><\/strong>: Beyond her on-court achievements, Collier co-founded \u2018Unrivaled\u2019, a three-on-three basketball league aimed at providing WNBA players with domestic opportunities during the off-season, reflecting her commitment to advancing women\u2019s basketball.<\/p>\n

Arisa Trew\u00a0<\/span><\/a><\/strong>: Became the first female skateboarder to land a 900 in a half-pipe, achieving this feat on 29 May 2024.<\/p>\n

Watch the following video on top stories about women trailblazers in 2024\u00a0<\/span><\/a>.<\/p>\n

Women also achieved remarkable milestones in adventure and exploration, breaking barriers and inspiring future generations:<\/p>\n

Cole Brauer\u00a0<\/span><\/a><\/strong>: Became the first American woman to sail solo, nonstop, and unassisted around the world, completing her journey in March 2024.<\/p>\n

Cathy Babis\u00a0<\/span><\/a><\/strong>: Achieved the first solo circumnavigation of Australia in a seaplane, showcasing exceptional skill and determination.<\/p>\n

Annie Wilmot and team\u00a0<\/span><\/a><\/strong>: Alongside Olivia Price, Laura Harding and Lisa Darmanin, Wilmot made history as part of the first Australian team to compete in the inaugural Women\u2019s America\u2019s Cup, marking a significant step toward gender equality in competitive sailing.<\/p>\n

Shanda Hill\u00a0<\/span><\/a><\/strong>: On 12 October 2024, Hill became the first woman to complete the Triple Deca Ultra Triathlon, demonstrating extraordinary endurance and resilience.<\/p>\n

These pioneering women have expanded the horizons of adventure and exploration and can inspire others to pursue their passions and challenge the limits of possibility. These narratives inspire not just young girls but everyone who believes in overcoming adversity. The visibility of women excelling at the highest level motivates future generations, creating a virtuous cycle of inclusion and participation in sport.<\/p>\n

Putting their money where their mouth is<\/span><\/h3>\n

Indeed, one of the most compelling reasons to support women\u2019s sports is the direct impact of increased investment. Broadcasters, sponsors, and leagues are finally putting their money where their mouth is, leading to better facilities, higher salaries, and improved competition. For example, Barclays\u2019 sponsorship of the Women\u2019s Super League (WSL) in England and Visa\u2019s partnership with UEFA Women\u2019s Football have helped professionalise the sport, making it more competitive and attractive to fans\u00a0<\/span><\/a>. With higher production values and more accessible broadcasts, watching women\u2019s games is becoming easier and more engaging. The return on investment is demonstrated in the Nielsen study (2018) which found that 84% of sports fans globally are interested in women\u2019s sports\u00a0<\/span><\/a>, and corporate sponsors are taking note. This growth benefits fans, too, as it leads to more thrilling games, tighter rivalries, and unforgettable moments.<\/p>\n

Tuning into women\u2019s sport in 2025<\/span><\/h3>\n

Women\u2019s sports are no longer a \u2018niche\u2019 offering \u2013 they are central to the future of sports entertainment. With record-breaking attendance figures and growing global fan bases, it\u2019s clear that the appetite for women\u2019s competitions is only increasing\u00a0<\/span><\/a>. From the electric atmosphere at the Women\u2019s Rugby World Cup to the record-smashing viewership of the NCAA Women\u2019s Basketball Final Four, women\u2019s sports consistently deliver high-stakes drama and unforgettable moments. Major networks and streaming platforms have also embraced women\u2019s sports, ensuring that fans have more opportunities than ever to watch and support their favourite teams\u00a0<\/span><\/a>.<\/p>\n

In 2025, the question shouldn\u2019t be\u00a0why<\/em>\u00a0women\u2019s sports are worth watching \u2013 it should be \u2018Why aren\u2019t<\/em> you watching already?\u2019 Female athletes are delivering performances that rival and often surpass their male counterparts, all while championing progress and inspiring millions.<\/p>\n

By tuning in, you\u2019re not just supporting incredible talent \u2013 you\u2019re also contributing to a movement that is redefining the future of sports. Whether you\u2019re a lifelong fan or a newcomer, now is the perfect time to join the wave and experience the magic of women\u2019s sports.<\/p>\n

The year 2025 is set to be another landmark year for women\u2019s sports, featuring a diverse array of high-profile events across multiple disciplines. Here\u2019s a guide to some of the most anticipated competitions you can look forward to:<\/p>\n

Dates to watch out for in 2025!<\/span><\/h3>\n

TENNIS<\/strong><\/p>\n

Grand Slam Tournaments<\/strong>: 12 January<\/strong><\/p>\n

The Australian Open begins on 12 January, with British number one Katie Boulter set to compete. Subsequent Grand Slam events include the French Open, Wimbledon, and the US Open, each offering thrilling matches featuring the world\u2019s elite female players.<\/p>\n

Get started with the Australian Open matches schedule\u00a0<\/span><\/a>.<\/p>\n

BASKETBALL<\/strong><\/p>\n

Unrivaled Basketball League: 17 January<\/strong><\/p>\n

This new women\u2019s 3-on-3 basketball league, founded by US Olympians Napheesa Collier and Breanna Stewart, features stars like Angel Reese and Sabrina Ionescu. Notably, tennis star Coco Gauff has invested in the league, underscoring the growing support for women\u2019s basketball.<\/p>\n

Unrivalled Basketball League Schedule\u00a0<\/span><\/a>.<\/p>\n

NETBALL<\/strong><\/p>\n

Vitality Netball Nations Cup 2025: 1\u20139 February<\/strong><\/p>\n

This tournament will see England\u2019s Vitality Roses compete against Malawi, South Africa, and Uganda. Matches are set to take place in Nottingham and London\u00a0<\/span><\/a>.<\/p>\n

Netball Super Cup (NSL): 8 March<\/strong><\/p>\n

This new one-day competition is to be held at the Utilita Arena Sheffield\u00a0<\/span><\/a>. All eight teams from the relaunched Netball Super League will participate, offering fans a chance to see new squads in action.<\/p>\n

FOOTBALL (SOCCER)<\/strong><\/p>\n

2025 UEFA Women\u2019s Nation League: 21 February<\/strong><\/p>\n

The second UEFA Women’s Nation League begins in February. England and Scotland have qualified in different groups and on 26 February England will be hosting their game against Spain (holders) at Wembley\u00a0<\/span><\/a>.<\/p>\n

National Women\u2019s Soccer League (NWSL)<\/strong>: 7 March<\/strong><\/p>\n

The 2025 season kicks off on March 7 with the Challenge Cup in Orlando, Florida, featuring 190 matches culminating in an eight-team playoff in the fall.<\/p>\n

UEFA Women\u2019s Euro 2025<\/strong>: 2\u201327 July<\/strong><\/p>\n

Scheduled from 2\u201327 July in Switzerland, this tournament will showcase Europe\u2019s top national teams competing for continental supremacy.\u00a0 Here’s all you need to know\u00a0<\/span><\/a>.<\/p>\n

GOLF<\/strong><\/p>\n

Women\u2019s Major Championships: 29 May\u20131 June<\/strong><\/p>\n

The 2025 schedule includes the US Women\u2019s Open at Erin Hills in Wisconsin, followed by other major tournaments that will feature the top female golfers competing on challenging courses.
\nWhen and where\u00a0<\/span><\/a>.<\/p>\n

RUGBY<\/strong><\/p>\n

Women\u2019s Rugby World Cup: 22\u201327 August<\/strong><\/p>\n

Hosted by England, this premier event will bring together the world\u2019s best women\u2019s rugby teams, promising intense matches and showcasing the sport\u2019s growth.<\/p>\n

World Cup matches schedule confirmed\u00a0<\/span><\/a>.<\/p>\n

CRICKET<\/strong><\/p>\n

Women\u2019s Cricket World Cup<\/strong>: 1 September<\/strong><\/p>\n

Taking place in India, this tournament will feature top international teams competing for the prestigious title, highlighting the expanding popularity of women\u2019s cricket.<\/p>\n

Women\u2019s cricket Calendar\u00a0<\/span><\/a><\/p>\n

MULTI-SPORT EVENTS<\/strong><\/p>\n

World Games<\/strong>: 7\u201317 August<\/strong><\/p>\n

In Chengdu, China, the World Games\u00a0<\/span><\/a> will feature non-Olympic disciplines, providing a stage for diverse sports and showcasing athleticism across various events.<\/p>\n

ATHLETICS<\/strong><\/p>\n

World Championships<\/strong>: 13\u201321 September<\/strong><\/p>\n

Athletes will compete in both indoor and outdoor World Athletics Championships\u00a0<\/span><\/a>, with the indoor event in Nanjing, China, and the outdoor championships in Tokyo, Japan, offering a platform for record-breaking performances.<\/p>\n

And finally…<\/h3>\n

It has recently been announced that Kelly Cates and Gabby Logan will be joining Mark Chapman as the new presenters of iconic BBC football show Match of the Day\u00a0<\/span><\/a>, replacing Gary Lineker. It will be great to see two experienced and talented female presenters front a high-profile sporting TV programme.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Women\u2019s sport continued to rise in popularity in 2024. Review the key players for 2024 and explore the potential up-and-comers for 2025 in this article. By Helen Owton Originally published on OpenLearn Keely Hodgkinson\u2019s triumph as the 2024 BBC Sports Personality of the Year underscores the compelling nature of women\u2019s sports. Her exceptional achievements, most […]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,29,3,6,8],"tags":[187],"class_list":["post-3140","post","type-post","status-publish","format-standard","hentry","category-gender","category-helen-owton","category-psychology","category-sociology","category-sport-psychology","tag-women-in-sport"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/posts\/3140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3140"}],"version-history":[{"count":1,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/posts\/3140\/revisions"}],"predecessor-version":[{"id":3141,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=\/wp\/v2\/posts\/3140\/revisions\/3141"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/OU-Sport\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}