{"id":133,"date":"2017-03-22T10:46:26","date_gmt":"2017-03-22T10:46:26","guid":{"rendered":"https:\/\/www.open.ac.uk\/blogs\/design\/?p=133"},"modified":"2018-01-08T21:18:39","modified_gmt":"2018-01-08T21:18:39","slug":"circular-economies","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/design\/circular-economies\/","title":{"rendered":"Circular economies"},"content":{"rendered":"<p>I came across the following Greenpeace video which paints a bleak picture of the impact of the smart phone revolution over the past 10 years or so. The constant drive to own the latest and greatest smartphone is having a huge impact on resources and the environment, and this\u00a0is unsustainable. The video suggests a solution in the form of circular economies, closed production cycles, where today&#8217;s waste is recycled and reused in tomorrow&#8217;s products. Within this there are significant design challenges,\u00a0 in developing products that are designed to last, are upgradable and recyclable.\u00a0Requirements of end-of-life recycling, re-use and disposal need to play as important a role in\u00a0the design process as\u00a0in-use requirements.<\/p>\n<p>https:\/\/www.facebook.com\/greenpeace.international\/videos\/10154685683663300\/<\/p>\n<p>But the challenge is much greater than that, as illustrated in this second video. Parker is an aspiring designer\/inventor who has undertaken\u00a0the challenge of producing a better cup for Starbucks, a cup which is recyclable. After a long slog she produces a working concept only to have the cup rejected.\u00a0 It&#8217;s a bit cheesy, but also highlights an unfortunate\u00a0truth, designing better products is not enough.\u00a0We all\u00a0know that the most\u00a0successful products are rarely the best products, e.g. VHS vs Betamax.\u00a0For a product to be successful it needs to have so much more than a good design of the thing itself. The economic conditions\u00a0have to be right and the social conditions have to be right. At the moment unsustainable products have the upper-hand in both of these, so how can designers change the balance?<\/p>\n<p>https:\/\/www.facebook.com\/storyofstuff\/videos\/10156017957830884<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I came across the following Greenpeace video which paints a bleak picture of the impact of the smart phone revolution over the past 10 years or so. The constant drive to own the latest and greatest smartphone is having a huge impact on resources and the environment, and this\u00a0is unsustainable. The video suggests a solution [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37],"tags":[10],"class_list":["post-133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design-comment","tag-sustainability"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/posts\/133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/comments?post=133"}],"version-history":[{"count":3,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/posts\/133\/revisions"}],"predecessor-version":[{"id":138,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/posts\/133\/revisions\/138"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/media\/136"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/media?parent=133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/categories?post=133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/design\/wp-json\/wp\/v2\/tags?post=133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}