{"id":1192,"date":"1901-09-07T11:16:27","date_gmt":"1901-09-07T11:16:27","guid":{"rendered":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/?p=1192"},"modified":"2021-09-07T11:16:58","modified_gmt":"2021-09-07T10:16:58","slug":"the-iceberg-principles-learning-design-for-retention-2","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/?p=1192","title":{"rendered":"The ICEBERG principles: Learning design for retention"},"content":{"rendered":"

Retention \u2013 helping students complete the studies they\u2019ve signed up for \u2013 is an essential element of learning design. Open University researchers Jitse van Ameijde, Martin Weller and Simon Cross developed the ICEBERG principles (2015) to highlight seven learning design elements that support retention.<\/p>\n

We\u2019ve created a quick guide to the principles and some prompts for applying them. Visit Professor Martin Weller\u2019s blog at
\nshorturl.at\/iHJY3 to download the full report and to explore his insights into the research.<\/p>\n

Learning that is designed for retention should be:<\/p>\n

Integrated<\/strong>
\nLearning materials are constructively aligned: activities and other materials support assessment, ultimately helping students pass the module.<\/p>\n

Design tips
\n<\/strong>Show how activities and assessments link to learning outcomes.<\/p>\n

Where appropriate, minimise friction caused by switching media: this can increase cognitive overload.<\/p>\n

Collaborative<\/strong>
\nLearning activities include opportunities for students to articulate concepts to one another and reflect on them in new contexts. Collaboration also builds connections between students, helping them feel part of a supportive community.<\/p>\n

Design tips<\/strong>
\nIncorporate meaningful activities for collaboration.<\/p>\n

Scaffold these activities to encourage engagement. (You may find our Collaborative Activities guide<\/a> useful.)<\/p>\n

Engaging<\/strong>
\nLearning materials connect to students\u2019 interests and goals via case studies, readings and varied activities. The academic team should be visible to students too, so that they\u2019re part of the learning community.<\/p>\n

Design tips
\n<\/strong>Build in a variety of activities to keep students engaged.
\nEnsure that the tone of materials is enthusiastic and supportive of students as self-directed learners.<\/p>\n

Balanced<\/strong>
\nWorkload is manageable and evenly distributed throughout the module. Sudden jumps in effort needed can be alarming and may make it difficult for students to plan their study.<\/p>\n

Design tips
\n<\/strong>Make sure students know on a week-by-week basis what they\u2019re expected to do.
\nBuild in study skills such as time management, so students can keep on top of their own workload.<\/p>\n

Economical<\/strong>
\nLearning materials cover just what\u2019s needed to ensure students can demonstrate that they meet the learning outcomes. Prioritise the key concepts and skills that students need to grasp and build learning activities around these.<\/p>\n

Reflective<\/strong>
\nActivities include opportunities for regular reflection to help students test their understanding and track progress. Include formative and summative assessment opportunities to give students opportunities to reflect on their progress.<\/p>\n

Design tips
\n<\/strong>Build in regular summaries to prompt reflection on key concepts.<\/p>\n

Gradual<\/strong>
\nMaterials build understanding and skills gradually, helping students grasp the basics before exploring more complex concepts.<\/p>\n

Design tips
\n<\/strong>Scaffold new concepts and skills, and provide low-stakes opportunities for students to practise them.
\nLook for ways to encourage students to become more self-directed as the course progresses.<\/p>\n

References<\/strong>
\nVan Ameijde, J., Cross, S. and Weller M. (2015) Designing for Student Retention. The ICEBERG Model and Key Design Tips [Online]. Available at https:\/\/blog.edtechie.net\/learning-design\/designing-for-retention-the-iceberg-model\/<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Retention \u2013 helping students complete the studies they\u2019ve signed up for \u2013 is an essential element of learning design. Open University researchers Jitse van Ameijde, Martin Weller and Simon Cross developed the ICEBERG principles (2015) to highlight seven learning design elements that support retention. We\u2019ve created a quick guide to the principles and some prompts […]<\/p>\n","protected":false},"author":28,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[54],"tags":[],"class_list":["post-1192","post","type-post","status-publish","format-standard","hentry","category-transcript"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/posts\/1192","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/users\/28"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1192"}],"version-history":[{"count":3,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/posts\/1192\/revisions"}],"predecessor-version":[{"id":1195,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=\/wp\/v2\/posts\/1192\/revisions\/1195"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1192"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1192"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/learning-design\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1192"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}