{"id":14549,"date":"2020-01-07T12:19:06","date_gmt":"2020-01-07T12:19:06","guid":{"rendered":"https:\/\/ounews.co\/?p=14549"},"modified":"2020-01-07T12:19:06","modified_gmt":"2020-01-07T12:19:06","slug":"veganism-has-always-been-more-about-living-an-ethical-life-than-just-avoiding-meat-and-dairy","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/news\/arts-social-sciences\/society-politics\/veganism-has-always-been-more-about-living-an-ethical-life-than-just-avoiding-meat-and-dairy\/","title":{"rendered":"Veganism has always been more about living an ethical life than just avoiding meat and dairy"},"content":{"rendered":"
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Dr Matthew Cole<\/a>, Lecturer in Criminology at The Open University <\/a>joins Dr Kate Stewart <\/a>from Nottingham Trent University<\/a><\/em> to write for The Conversation<\/em> about the origins of Veganism being more than just diet.<\/p>\n

\u201cEthical veganism\u201d has been ruled to be a philosophical belief<\/a> in the UK in an employment tribunal. During a case brought by vegan Jordi Casamitjana, who claims he was sacked by the League Against Cruel Sports because of his ethical veganism, presiding judge Robin Postle ruled he was \u201csatisfied overwhelmingly that ethical veganism does constitute a philosophical belief\u201d.<\/p>\n

Postle\u2019s ruling doesn\u2019t affect the outcome of the case itself, which continues, but it means that ethical veganism is recognised as a protected characteristic in accordance with the Equality Act 2010<\/a>, which means it is unlawful to discriminate against an individual who is an ethical vegan. But how does this differ from being simply a vegan?<\/p>\n

The word \u201cvegan\u201d was invented in 1944 in Leicester, England by Donald Watson<\/a> and his future wife Dorothy Morgan. That year, Watson and others founded The Vegan Society. Research<\/a> into the society\u2019s early publications shows that their key focus was arguing for an end to animal exploitation.<\/p>\n

\n
\"Pioneer:

Pioneer: Donald Watson, the founder of the Vegan Society in 1944.<\/p><\/div>\n

Veganism was ethical from its birth. In 1946, Watson wrote: \u201cHuman existence does not depend upon the inconceivable tyranny now existing against animals.\u201d In 1950, the Vegan Society adopted its first official definition of veganism, agreed at their annual general meeting and published in their Rules of The Vegan Society, as: \u201cthe doctrine that man should live without exploiting animals\u201d. In 1954 Leslie Cross, another key figure in the society\u2019s early years, reflected that \u201crarely have nine short words enshrined a reform so massive, the achievement of which would bring a new world and new men to inhabit it.\u201d<\/p>\n

When veganism is understood in this light, Postle\u2019s ruling clearly makes sense. The Equality Act 2010 states that to be a protected belief it must be genuinely held, more than an opinion, and apply to an important aspect of a person\u2019s life or behaviour. But the ruling uses the term \u201cethical veganism\u201d rather than just \u201cveganism\u201d to establish this condition. The early vegans felt no need to add an ethical prefix to their definition of veganism \u2013 so why add it?<\/p>\n

One reason is that veganism has largely gained public prominence in recent years in relation to diet alone. Scant media attention is given to its ethical roots, or the transformative potential for individuals and society that Cross celebrated. Certainly, veganism has experienced a sharp rise in profile and popularity in recent years \u2013 the number of vegans in Great Britain quadrupled between 2014 and 2019.<\/p>\n

Take-up of the Veganuary Pledge scheme rose from about 3,000 people in 2014 to over 350,000 in 2020. Mainstream supermarkets and restaurants are launching vegan \u2013 or \u201cplant-based\u201d \u2013 products at a rapid rate. This massive increase in the number (and popularity) of products without animal ingredients, frequently described as \u201cvegan\u201d, doesn\u2019t necessarily reflect the ethics of the movement that invented the word.<\/p>\n

The new \u2018green rush\u2019<\/h2>\n

This is nowhere more evident than in the current \u201cgreen rush\u201d of fast food corporations for the vegan pound. KFC\u2019s new vegan burger is being promoted with an adaptation of its famous slogan: \u201cfinger lickin\u2019 vegan\u201d. To promote the product, a KFC UK spokesperson declared that:<\/p>\n

The Colonel was all about welcoming everyone to his table \u2013 now vegans, flexitarians and our fried chicken fans can all enjoy the taste of our Original Recipe together.<\/p>\n

On the face of it, the \u201cgreen rush\u201d is all about equality. Fast food giants are throwing open their doors to vegans and tackling vegan exclusion from mainstream food habits. But, through this kind of commodification, veganism is being placed alongside the kinds of products that the movement founders were fighting against. Veganism becomes co-opted as just a menu option.<\/p>\n

In these terms, people who follow a vegan or plant-based diet are able to spend their money at fast food outlets. This has the ironic effect of making the exploitation of other animals invisible, at the very moment that a commodified, ethics-free version of veganism becomes more visible.<\/p>\n

Ethical vegans may see fast food giants as the contemporary perpetrators of the \u201cthe inconceivable tyranny\u201d over animals that Watson wrote about in 1946. Their recent commodification of veganism seems to make Cross\u2019s vision of \u201ca new world\u201d seem a more distant prospect \u2013 a consequence that makes good business sense for corporations that depend on animal exploitation for the bulk of their profits.<\/p>\n

Focus on ethics<\/h2>\n

Postle\u2019s ruling is all the more significant in this context. It sheds light on how veganism has been separated from ethics in common usage and \u201cgreen rush\u201d marketing. As such, it\u2019s another wake-up call about how capitalism is remarkably adept at co-opting social movements that challenge any of its practices.<\/p>\n

But the ruling also equips the vegan movement with a mainstream legitimacy for its ethical foundations that it has never previously enjoyed in the UK. Most importantly, this means that the ethical objection to the exploitation of other animals is firmly re-centred in our conversations about veganism.\"The<\/p>\n

Kate Stewart<\/a>, Principal Lecturer in Sociology, Nottingham Trent University<\/a><\/em> and Matthew Cole<\/a>, Lecturer in Criminology, The Open University.<\/a><\/em><\/p>\n

This article is republished from The Conversation<\/a> under a Creative Commons license. Read the original article<\/a>.<\/figure>\n","protected":false},"excerpt":{"rendered":"

Dr Matthew Cole, Lecturer in Criminology at The Open University joins Dr Kate Stewart from Nottingham Trent University to write for The Conversation about the origins of Veganism being more than just diet. \u201cEthical veganism\u201d has been ruled to be a philosophical belief in the UK in an employment tribunal. During a case brought by […]<\/p>\n","protected":false},"author":19,"featured_media":14550,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[619,869,870,1406,1525,1640,2200,2346,2347],"class_list":["post-14549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society-politics","tag-diet","tag-fass","tag-fast-food","tag-meat","tag-news-home","tag-ou-home","tag-the-conversation","tag-vegan","tag-veganism"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/14549","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/comments?post=14549"}],"version-history":[{"count":0,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/14549\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media\/14550"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media?parent=14549"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/categories?post=14549"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/tags?post=14549"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}