{"id":1707,"date":"2015-12-10T16:08:29","date_gmt":"2015-12-10T15:08:29","guid":{"rendered":"https:\/\/ounews.co\/?p=1707"},"modified":"2015-12-10T16:08:29","modified_gmt":"2015-12-10T15:08:29","slug":"zuckerberg-is-ploughing-billions-into-personalised-learning-why","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/news\/education-languages-health\/education\/zuckerberg-is-ploughing-billions-into-personalised-learning-why\/","title":{"rendered":"Zuckerberg is ploughing billions into &#8216;personalised learning&#8217; \u2013 why?"},"content":{"rendered":"<p>Facebook founder Mark Zuckerberg believes personalised learning <a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10102342632826831\">is the answer<\/a> to many of education\u2019s current woes, and is one of the four key areas that he and his wife Prescilla Chan\u2019s US$45 billion <a href=\"https:\/\/www.facebook.com\/chanzuckerberginitiative\/\">Chan Zuckerberg Initiative<\/a> will fund.<\/p>\n<p>While some argue whether this is <a href=\"http:\/\/www.newyorker.com\/news\/john-cassidy\/mark-zuckerberg-and-the-rise-of-philanthrocapitalism\">a philanthropic act or a shrewd business strategy<\/a>, others will ask: what is personalised learning anyway? Because despite some <a href=\"http:\/\/webarchive.nationalarchives.gov.uk\/20130401151715\/http:\/\/www.education.gov.uk\/publications\/eOrderingDownload\/personalised-learning.pdf\">politicians&#8217; enthusiastic endorsements of personalised education<\/a>, there\u2019s still no clear definition.<\/p>\n<p>Many in education would argue that personalised learning is what all good teachers do as a matter of course \u2013 modifying learning materials and teaching styles to accommodate the different ways pupils learn. Others see it as an antidote to top-down, <a href=\"http:\/\/www.theguardian.com\/technology\/2015\/dec\/05\/mark-zuckerberg-priscilla-chan-tech-philanthropy-politics-silicon-valley\">centralised school bureaucracy<\/a>, with the term \u201cpersonalised\u201d used interchangeably with individual, learner-centered or customised. It\u2019s far from clear how teachers are supposed to support such personalised learning with personalised resources on a per pupil basis, nor who should bear the costs of doing so.<\/p>\n<p>Zuckerberg has <a href=\"https:\/\/www.facebook.com\/zuck\/posts\/10102342632826831\">a clear definition in mind<\/a>, however. For him, personalised learning is about teachers \u201cworking with students to customise instruction to meet the student\u2019s individual needs and interests\u201d. Although the Chan Zuckerberg Initiative\u2019s Personalised Learning Platform is not part of Facebook, the underlying principles are the same: human work is replaced by technology, algorithms provide users with content based on an analysis of their past behaviour and demonstrated interests. This is similar to how Facebook\u2019s news feed works, and other commercial personalisation models based on text and behaviour analysis.<\/p>\n<p>There has been much hype about the potential for new technology or approaches to <a href=\"http:\/\/nogoodreason.typepad.co.uk\/no_good_reason\/2013\/02\/disrupting-disruption.html\">disrupt education<\/a> and, not unreasonably, there\u2019s concern that investment in personalised learning may be a boost for Silicon Valley but a kick in the teeth for teachers.<\/p>\n<h2>The dangers of personalised learning<\/h2>\n<p>Zuckerberg\u2019s idea of personalised learning has three major flaws. First, education has always been about acquiring knowledge and skills relevant to a profession, but also about acquiring general knowledge. By feeding children only the content they\u2019re interested in, we may end up with many specialists and few generalists.<\/p>\n<p>Second, while learners may cope poorly with trying to learn in a way that\u2019s not suited to them, in the real world life will not always be so accommodating. Their lack of ability to compensate may mean they suffer as a result.<\/p>\n<figure class=\"align-right zoomable\"><a href=\"https:\/\/62e528761d0685343e1c-f3d1b99a743ffa4142d9d7f1978d9686.ssl.cf2.rackcdn.com\/files\/105077\/area14mp\/image-20151209-15549-z5uoo9.jpg\"><img decoding=\"async\" src=\"https:\/\/62e528761d0685343e1c-f3d1b99a743ffa4142d9d7f1978d9686.ssl.cf2.rackcdn.com\/files\/105077\/width237\/image-20151209-15549-z5uoo9.jpg\" alt=\"\" \/><\/a><\/figure>\n<p><span class=\"caption\">People are different, and learn differently too.<\/span><br \/>\n<span class=\"attribution\"><a class=\"source\" href=\"https:\/\/www.flickr.com\/photos\/59939034@N02\/5476290876\">algogenius<\/a>, <a class=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY<\/a><\/span><\/p>\n<p>Finally, children\u2019s preferences are not fixed \u2013 in fact they often change as immediate responses to the environment. To predict content relevant for children there needs to be sensitive, human-directed input \u2013 not automation. Otherwise we end up with what might be called <a href=\"https:\/\/www.washingtonpost.com\/opinions\/i-gave-my-students-ipads--then-wished-i-could-take-them-back\/2015\/12\/02\/a1bc8272-818f-11e5-a7ca-6ab6ec20f839_story.html\">de-personalised learning<\/a>, and classrooms with little conversation between student and teacher. In subcontracting out teaching to technology, the risk is that the valuable social contact between students, teachers and parents that\u2019s inherent to effective learning will be reduced.<\/p>\n<p>There is also the issue of ensuring that children\u2019s data is not misused. Recording children\u2019s personal progress, preferences and needs poses a privacy risk if it is not managed properly. The recent example of <a href=\"http:\/\/motherboard.vice.com\/en_uk\/read\/hacker-obtained-childrens-headshots-and-chatlogs-from-toymaker-vtech\">Vtech<\/a>, whose internet-connected childrens\u2019 toys and gadgets were hacked revealing millions of images of children and chatlogs, illustrates the dangers \u2013 who\u2019s going to decide what data is collected and how it is stored and used?<\/p>\n<p>Personalised learning brings with it all manner of complex issues involving children\u2019s agency, power, collaboration and dialogue (or lack of them). But it also brings exciting prospects for the future.<\/p>\n<h2>Where personalised learning could help<\/h2>\n<p>Motivation is crucial for effective learning, and personalised learning gives children a sense of <a href=\"http:\/\/dera.ioe.ac.uk\/1439\/\">ownership and relevance<\/a>, while personalised assessments are regarded as effective.<\/p>\n<p>These values are at the core of <a href=\"https:\/\/www.altschool.com\/\">AltSchool<\/a>, which recently raised US$100m (including from Zuckerberg, who <a href=\"http:\/\/www.wired.com\/2015\/09\/altschool-manhattan\/\">funded its expansion<\/a>). AltSchool is a community of micro-schools whose personalised learning experience involves collecting data about pupils\u2019 attainment, grades and also memory test results and energy levels. This data is crunched together with the pupil\u2019s interests and preferences to tailor the content.<\/p>\n<figure class=\"align-center \"><img decoding=\"async\" src=\"https:\/\/62e528761d0685343e1c-f3d1b99a743ffa4142d9d7f1978d9686.ssl.cf2.rackcdn.com\/files\/105078\/width668\/image-20151209-15556-qmjq1r.jpg\" alt=\"\" \/><\/figure>\n<p><span class=\"caption\">Putting together a jigsaw of personalised learning.<\/span><br \/>\n<span class=\"attribution\">Jason Devaun, <a class=\"license\" href=\"http:\/\/creativecommons.org\/licenses\/by-nd\/4.0\/\">CC BY-ND<\/a><\/span><\/p>\n<p>So far we don\u2019t know how well it works, or <a href=\"http:\/\/time.com\/4132619\/mark-zuckerberg-personalized-learning\/#st_refDomain=&amp;st_refQuery=\">whether it works at all<\/a>. What we do know is that this is only one vision of personalised learning, underpinned by evidence that is ambiguous at best. With Zuckerberg\u2019s endorsement, the danger is that this could be the new kid, if not the only kid, on the education block. The end result would be undeserved kudos and the promise of a brave new (and unrealistic) world where the different between every learner can be accounted for.<\/p>\n<h2>A compromise approach<\/h2>\n<p>Other organisations combine user data with standard educational content, for example adaptive course-ware platforms such as those from <a href=\"https:\/\/www.smartsparrow.com\/platform\/\">Smart Sparrow<\/a> or Pearson. Personalised learning by McGraw Hill allows educators to choose between the <a href=\"http:\/\/createwp.customer.mheducation.com\/wordpress-mu\/success-academy\/personalized-learning-setup\/\">adaptive or customized study plans<\/a>. The former adapts all topics to a learners\u2019 pace, while the latter provides a course modified according to the teacher\u2019s knowledge of what fits the students best.<\/p>\n<p>If personalised learning is conceived of as the means to adapt and customise a pupil\u2019s learning according to their needs as well as teachers\u2019 experience and school requirements, it holds promise. As Mike Sharples and other Open University colleagues write in their <a href=\"http:\/\/proxima.iet.open.ac.uk\/public\/innovating_pedagogy_2015.pdf\">Innovating Pedagogy 2015 report<\/a>, personalised learning combined with emotional analytics, personal inquiry, dynamic and stealth assessment could be a very powerful combination.<\/p>\n<p>But this requires developing the strategies which can marry the needs of children and teachers in education. This is something that takes time, conversation and collaboration, and cannot be hurried through by simply pouring millions of dollars into technology \u2013 even if your name is Mark Zuckerberg.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/counter.theconversation.edu.au\/content\/51940\/count.gif\" alt=\"The Conversation\" width=\"1\" height=\"1\" \/><\/p>\n<p><a href=\"http:\/\/theconversation.com\/profiles\/natalia-kucirkova-123060\">Natalia Kucirkova<\/a>, Lecturer in Developmental Psychology, <em><a href=\"http:\/\/theconversation.com\/institutions\/the-open-university\">The Open University<\/a><\/em> and <a href=\"http:\/\/theconversation.com\/profiles\/elizabeth-fitzgerald-211948\">Elizabeth FitzGerald<\/a>, Lecturer in Educational Technology, <em><a href=\"http:\/\/theconversation.com\/institutions\/the-open-university\">The Open University<\/a><\/em><\/p>\n<p>This article was originally published on <a href=\"http:\/\/theconversation.com\">The Conversation<\/a>. Read the <a href=\"https:\/\/theconversation.com\/zuckerberg-is-ploughing-billions-into-personalised-learning-why-51940\">original article<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook founder Mark Zuckerberg believes personalised learning is the answer to many of education\u2019s current woes, and is one of the four key areas that he and his wife Prescilla Chan\u2019s US$45 billion Chan Zuckerberg Initiative will fund. While some argue whether this is a philanthropic act or a shrewd business strategy, others will ask: [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":1709,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[768,780,855,1375,1500,1694,1710,1849],"class_list":["post-1707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-education","tag-educational-technology","tag-elizabeth-fitzgerald","tag-facebook","tag-mark-zuckerberg","tag-natalia-kucirkova","tag-personalised-learning","tag-philanthropy","tag-psychology"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/1707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/users\/19"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/comments?post=1707"}],"version-history":[{"count":0,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/1707\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media\/1709"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media?parent=1707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/categories?post=1707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/tags?post=1707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}