{"id":19945,"date":"2021-12-02T10:45:20","date_gmt":"2021-12-02T10:45:20","guid":{"rendered":"https:\/\/ounews.co\/?p=19945"},"modified":"2021-12-02T10:45:20","modified_gmt":"2021-12-02T10:45:20","slug":"looks-really-can-be-deceiving-ou-research-finds","status":"publish","type":"post","link":"https:\/\/www.open.ac.uk\/blogs\/news\/arts-social-sciences\/psychology\/looks-really-can-be-deceiving-ou-research-finds\/","title":{"rendered":"Looks really can be deceiving, OU research finds"},"content":{"rendered":"\n<p>A new hairstyle can make all the difference they say, and newly published psychology research shows that our hair could make even more of an impact than we realise.<\/p>\n\n\n\n<p>A study among nearly 400 people in the UK and China found they struggled to match faces in pictures if they were from a different race to themselves when they could not see external features like hair.<\/p>\n<p>The findings suggest that Caucasian hair might be used as an important cue for unfamiliar face matching tasks.\u00a0<\/p>\n<p>Dr Catriona Havard, who authored the research, says it suggests that when matching faces, more attention should be paid to the internal features of a person\u2019s face.<\/p>\n\n\n\n<div id=\"attachment_19956\" style=\"width: 180px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-19956\" class=\"size-full wp-image-19956\" src=\"https:\/\/www.open.ac.uk\/blogs\/news\/wp-content\/uploads\/2021\/11\/Catriona_crop_two.png\" alt=\"Dr Catriona Havard\" width=\"170\" height=\"126\" \/><p id=\"caption-attachment-19956\" class=\"wp-caption-text\">&#8220;Matching faces can be difficult and error prone,&#8221; says Dr Catriona Havard<\/p><\/div>\n\n\n\n<p>Unfamiliar face matching, that is, deciding if two different images of a face are the same person or different, is important for a variety of identification tasks, such as at passport control, or when buying alcohol or other restricted items needing photographic identification.<\/p>\n\n\n\n<p>Dr Catriona Havard, senior lecturer in psychology had her paper <a href=\"https:\/\/journals.sagepub.com\/doi\/10.1177\/03010066211043464\">\u201cThe Importance of Internal and External Features in Matching Own and Other Race Faces\u201d, <\/a>recently published in the journal Perception. She said:<\/p>\n\n\n\n<blockquote>\n<p>\u201c<em>Although matching two faces may seem like a straightforward task, a wealth of psychological research has shown that, even from high-quality images, it can be difficult and error prone. And these are tasks which are often done by humans, in ID parades for example or identifying someone at a passport control.<\/em><\/p>\n\n\n\n<p><em>\u201cIt\u2019s a bit of a myth that we\u2019re really good at matching faces, when in fact this shows we\u2019re not that good at all.&#8221;<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>In the study 388 participants took part, half in the UK and the other half in China, and all were split under gender lines.\u00a0<\/p>\n\n\n\n<h2><strong>Matching faces which are unfamiliar<\/strong><\/h2>\n\n\n\n<p>A collection of images was presented to the participants. Half the images were Caucasian, and the half were Asian; some were whole faces; some had the external features masked (hair) and others had the internal features masked (eyes, nose, mouth).\u00a0<\/p>\n\n\n\n<p>When external features like hair were removed it often made it harder for participants to work out if a pair of faces were the same or two different people, especially when trying to match the faces of people from a different race to themselves. It suggests that external features are more useful in telling faces apart in these circumstances, Dr Havard said.<\/p>\n\n\n\n<p>This was more prevalent with the Chinese participants when confronted with Caucasian faces with external features were removed, suggesting that Caucasian <em>hair<\/em> might be an important cue for unfamiliar face matching tasks. This may be because Caucasian hair by its nature varies in colour and texture and therefore gives a useful cue, said Dr Havard, although she said hair was still used as a cue by the Caucasian participants in the task.<\/p>\n\n\n\n<p>The study concluded that removing external features exacerbated what is known as the <em>own-race bias<\/em> (ORB) for both groups, especially for Chinese participants matching Caucasian faces.<\/p>\n\n\n\n<p>Dr Havard explained that existing research reveals that matching a face to a photo or deciding if two photos are the same person becomes even more error prone when the person making the decision is a different race to the faces they are trying to identify.<\/p>\n\n\n\n<p><em>\u201cThis is called the own race bias (ORB), or cross race effect, a phenomenon whereby people are much better at identifying faces that are the same race as them, and much less accurate with faces that are of a different race to them,\u201d <\/em>she said.<\/p>\n\n\n\n<h2><strong>\u201cReal world implications\u201d<\/strong><\/h2>\n\n\n\n<p>The results demonstrated the importance of viewing whole faces when matching other-race faces.<\/p>\n\n\n\n<p>Dr Havard said:<\/p>\n<blockquote>\n<p>\u201c<em>This research has real world implications when it comes to tasks like matching someone to their passport or trying to identify those captured on CCTV to police custody suite images.<\/em><\/p>\n\n\n\n<p><em>\u201cThis research demonstrates that when matching faces, more attention should be paid to the internal features of a person\u2019s face that cannot easily be altered, than the external features such as hair that can be altered or covered up.<\/em><\/p>\n\n\n\n<p><em>\u201cIt also demonstrates that we should have people from diverse ethnic backgrounds when face identification is crucial for a decision e.g. at passport control or police trying to match criminals to CCTV footage.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Dr Havard\u2019s paper adds to her existing body of research work concerning own race bias in eyewitness identification and further work concerning face recognition.<\/p>\n\n\n\n<p>It forms part of the OU\u2019s wider <a href=\"https:\/\/www.open.ac.uk\/centres\/psychology\/research\/fcrg\">Forensic Cognition Research Group<\/a>, which works to share the research knowledge with police practitioners through the <a href=\"https:\/\/www.open.ac.uk\/centres\/policing\/\">Centre of Police Research and Learning<\/a> as well as with other academics in psychology.<\/p>\n\n\n\n<h2><strong>FIND OUT MORE<\/strong><\/h2>\n\n\n\n<p>On our <a href=\"https:\/\/www.open.ac.uk\/research\/news\/ou-experts-ask-whats-face\">Research pages<\/a> about Dr Havard\u2019s research in this area.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new hairstyle can make all the difference they say, and newly published psychology research shows that our hair could make even more of an impact than we realise. A study among nearly 400 people in the UK and China found they struggled to match faces in pictures if they were from a different race [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":19963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[1525,1640],"class_list":["post-19945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-psychology","tag-news-home","tag-ou-home"],"_links":{"self":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/19945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/comments?post=19945"}],"version-history":[{"count":0,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/posts\/19945\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media\/19963"}],"wp:attachment":[{"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/media?parent=19945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/categories?post=19945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.open.ac.uk\/blogs\/news\/wp-json\/wp\/v2\/tags?post=19945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}