ATTRACT - Tapping into Ambition: Rethinking how we attract workforce talent

A handful of progressive organisations have found a novel solution to the struggles of talent acquisition in a candidate-driven market. These pioneers have tapped into ambition through adopting a new approach called ‘learning as a benefit’ – and it is working.

A big part of us working with The Open University is that Uber is a big proponent of flexibility. Our business is built on it – a two-way flexibility where drivers choose if, when, where and for how long they work. This matches with The Open University approach, where drivers can earn and learn flexibly, which is really a compelling offer.
Sophie Carter
Public Policy UK & Ireland, Uber

Discover how these businesses are doing it in the first of three panel discussions on ‘Tapping into ambition’ – an on-demand hybrid event from The Open University in partnership with TrainingZone that explored and evolved the concept of learning as a benefit in the new world of work.

Through the lens of talent attraction, the panel discussion explored how to rethink:

Benefits beyond the conventional scope
Business reputation to support attraction, culture and engagement
Corporate social responsibility and L&D’s role in driving it

It’s about building self-confidence and self-reliance. It’s about recognising that sense of achievement - on the value of offering a breadth of courses – not necessarily specific to the job. This isn’t just for the highly motivated, ambitious person, it’s about trying to tap the ambition of all.
Simon Tindall
Head of Skills & Innovation, Business Development Unit, The Open University