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Welcome to The Open University’s Social Media Toolkit

This toolkit has been created to help staff and students understand the role of social media at the OU and how they can play a part in that. It includes information on social strategy, editorial process, FAQs, case studies, social media policy and more.

The toolkit is supported by the OU’s brand team, data protection and cyber security teams, the Professional Services Leadership Team and owned by the Social Media Engagement Team (SMET), in External Communications, Marcomms.

About SMET     

The Social Media Engagement Team (SMET) creates content that both informs and inspires its audience. The team runs The Open University’s official social media channels on FacebookTwitterLinkedInInstagramTikTok and YouTube, with a combined following of more than one million.      

The team maintains a strong, coherent social presence throughout these social platforms, and has received multiple awards for social-first campaigns. SMET also provides help and support to other channel owners across the University, focusing on best practice, value and impact, community management and social media policy. 

How to get in touch

If you have a query, or there’s something missing from the toolkit, please get in touch: