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Accessibility statement
An image to illustrate Shaping business opportunities module
This module provides a broad grounding in business and management practice as you explore how organisations work by looking at their internal functions (operations, finance and marketing). You'll learn about the external environment and how the economic and political context helps shape how businesses respond to global challenges. Using a blend of learning materials and interactive online activities, you’ll develop vital skills for study and work in business, public or voluntary sector organisations. Particular attention is paid to developing your critical thinking skills. You'll also be introduced to mind mapping as a technique to help express your ideas and creativity.
This module is divided into five sections. These comprise an introduction and conclusion (both emphasising skills development), and three substantive blocks, each with a crucial theme that integrates the internal functions and external environment.
Introduction

This introduces the rationale for the module and covers skills development around critical thinking, a skills audit, and mind mapping. We believe that developing your critical thinking skills fosters intellectual self-improvement, leads to a more creative mind-set, and allows you to become a better team player. You'll also be introduced to mind mapping as a potential technique to help you express ideas and creativity.
Block 1: Big ideas in organisations

No matter the sector, innovation is a key feature of the contemporary business context. This block explores why new products and services are imperative to contemporary business practice and why investing in their development is crucial to business growth and profitability. This block will provide you with a broader understanding of how innovation infuses the current business world and how internal business functions integrate to facilitate this.
Block 2: Competing in a global context

This block examines the significance of context for organisational innovation and the implications of globalisation for internal business functions. The block will then explore the consequences of the global versus local dynamic for a range of functional areas as well as point out the need for organisations and those who work for them to adapt these internationalising trends to local situations and contexts.
Block 3: Building long-term success

This block introduces you to the concept of fostering long-term value creation. Whilst Block 2 focused primarily on issues of geography and context, just as essential for successful organisational innovation is the impact of time. In essence, how can an innovative idea be effective in the long term as well as the short term?  Key themes recurring throughout this block focus on ‘nurturing long-term value creation’, ‘understanding the sustainability of innovations’, ‘adapting to incremental and radical change’.
Conclusion

This final block draws together the diverse themes from the preceding blocks and encourages you to reflect on what you have learned. In particular, it will make connections between the skills, knowledge and understanding that you have developed in different parts of the module and help you to reflect on how you can harness these for your personal and professional development, as well as prepare you for the end-of-module assessment (EMA).
You’ll get help and support from an assigned tutor throughout your module.
They’ll help by:
Online tutorials run throughout the module. While they’re not compulsory, we strongly encourage you to participate. Where possible, we’ll make recordings available.
Course work includes:
You’ll have access to a module website, which includes:
You can study this module on its own or use the credits you gain towards an Open University qualification.
B207 is a compulsory module in our:
B207 is an option module in our:
Shaping business opportunities starts once a year – in October.
 This page describes the module that will start in October 2026.
We expect it to start for the last time in October 2027.
As a student of The Open University, you should be aware of the content of the academic regulations, which are available on our Student Policies and Regulations website.
This module is for anyone who wants a general overview of business studies – to learn more about the world of business and how it operates. It makes as few assumptions as possible about what you already know about business or about your experience of formal academic study. However, as this is an OU level 2 module and if you have no previous experience of studying business, it is strongly recommended that you first study An introduction to business and management (B100).
The OU strives to make all aspects of study accessible to everyone, and this Accessibility Statement outlines what studying B207 involves. You should use this information to inform your study preparations and any discussions with us about how we can meet your needs.
To find out more about what kind of support and adjustments might be available, contact us or visit our Disability support website.
StartEndRegister byEngland fee
03 Oct 202630 Jun 202710 Sep 2026£4,088
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Please note: your permanent address/domicile will affect your fee status and, therefore, the fees you are charged and any financial support available to you. The fee information provided here is valid for modules starting before 31 July 2027. Fees typically increase annually. For further information about the University's fee policy, visit our Fee Rules.
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