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An image to illustrate Business management: marketing principles and practice microcredential
On this microcredential, you’ll develop critical marketing skills and knowledge to make better business decisions. You’ll benefit from case studies and insight from a range of sectors, including manufacturing, retail, professional services and healthcare, with examples from international brands, local charities, and social enterprises. By the end of the course, you'll have learnt how to use offline and digital marketing techniques and tools to solve management problems across diverse professional contexts, whether you work in a commercial or non-commercial industry.
This undergraduate microcredential will help you build a practical marketing toolkit that you can use throughout your career. During this 10-week course, you’ll cover the following topics.
By the end of this Continuing Professional Development (CPD) course, you’ll be able to:
Materials include real-world examples and industry insight, ensuring your learning is relevant to the workplace. The course will particularly benefit:
10 UK credits at undergraduate level from The Open University*. Academic credits are awarded on passing the final assessment. These will be at undergraduate level 6 of the Framework for Higher Education (England, Wales and Northern Ireland) / level 10 of the Scottish Credit and Qualifications Framework.
*Academic credit may be used towards selected OU qualifications. For more details, including eligible qualifications, visit Counting microcredentials towards OU qualifications. The credit awarded may also be used at another university, subject to the agreement of the receiving institution.
Course work includes:
You’ll take part in weekly tasks and discussions with co-learners to support and consolidate your learning. Towards the end of the course, you’ll submit a project or assessment demonstrating the skills you’ve acquired. This will be marked and graded by subject matter experts and make up 100% of your final mark.
This 10-week course will take around 10 hours of self-paced learning each week, adding up to about 100 hours to complete.
All learning materials, exercises and activities are delivered entirely online.
While certain content can be downloaded, some content is exclusively accessible online, requiring a reliable internet connection for viewing. Please consider this if you are travelling.
Business management: marketing principles and practice typically starts twice a year – in January and July. This page describes the microcredential that will begin in July 2026 and January 2027.
As a student of The Open University, you should be aware of the content of the academic regulations, which are available on our Student Policies and Regulations website.
This undergraduate-level microcredential is ideal for business professionals who wish to broaden their understanding of marketing and develop knowledge and skills to improve their performance at work. You don’t need any prior experience or qualifications to enrol. All required skills and foundational knowledge are covered within this microcredential.
Please note:
The course is delivered online and makes use of a variety of online resources. If you use specialist hardware or software to assist you in using a computer or the internet, you can contact us about the support that can be given to meet your needs.
To find out more about what kind of support and adjustments might be available, contact us or visit our disability support pages.
StartEndRegister byEngland fee
04 Jul 202631 Oct 202603 Jul 2026£550
We accept American Express, Mastercard, Visa and Visa Electron.
If this course is geared towards your job or developing your career, you could ask your employer to sponsor you by paying some or all of the fees. Your sponsor just needs to complete a simple form to confirm how much they will be paying and we will invoice them.
The fee information provided here is valid for microcredentials starting in the 2025/26 academic year. Fees typically increase annually. For further information about the University's fee policy, visit our Fee Rules.
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