What you will study
The module is relevant to anyone with a general interest in linguistics and the English language, and how it is used by speakers, writers, and producers of multimodal texts in creative ways; or in specific areas of language study, such as language and literature, language and media, or children’s language. It is also relevant to teachers and others with a professional interest in English.
The module is divided into the following three main sections:
Creativity in Language: from Everyday Style to Verbal Art
The first section explores the fundamental role played by creativity in the way we express ourselves in both everyday and literary contexts. It examines how linguistic creativity is achieved, what effects it has, and how we can go about studying it. The approaches explored in this section range from those used in stylistics and sociolinguistics to literary studies, with examples taken from everyday contexts (such as conversations in the home or at work), through popular culture such as the sitcom, to ‘high culture’ literary language. It also looks at the effects that the recent rise of social media is having on the use of language in society, and the potential this opens up for new forms of linguistic and communicative play.
Narrative, language and creativity
This section brings together current ideas and research in narrative approaches and analysis from across a range of disciplines to address the following key questions: Why does narrative continue to play such a central role in our lives? What kinds of narrative practices are currently found in different areas of social and artistic life? How are narrative practices changing in the face of new multimedia possibilities and challenges? What analytical and theoretical frameworks are available to explore the current functions and significance of narrative in its many varied manifestations?
The politics of language and creativity in a globalised world
The final section explores the explosion in text ‘production’ activity across modes, media and technologies in contemporary society and examines how this historic shift is raising questions about what gets counted and valued as ‘creative’ linguistic and semiotic practice and why. Using examples including advertisements, political speeches, social media, poetry, pop songs and digital fiction, the section explores a number of key questions: In what ways is linguistic and semiotic ‘creativity’ a political phenomenon? How are creative acts shaped and constrained by political, social, economic and technological forces? How is linguistic and semiotic creativity currently being used as a resource for political activity, and why? How is the global status and use of English reconfiguring the nature of linguistic and semiotic practices and what gets evaluated as ‘creative’?
In exploring creativity across a range of genres and social contexts, this module provides a lively introduction to stylistic, sociolinguistic and multimodal analysis. It draws on work in literature, creative writing and performance studies as well as English language studies.