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Marketing at The Open University examines how organisations understand customers and create value in a fast-changing world. You’ll explore areas such as branding, digital marketing, consumer behaviour and strategy, while developing creative, analytical and communication skills. Through flexible, supported study, you’ll gain knowledge you can apply in roles across marketing, advertising, brand management, market research and wider business environments.
Stage 1120 credits
Stage 2120 credits
Stage 3120 credits
Total of 360 credits
How long will it take?
Part-time: 16–18 hrs/week for 6 years
Full-time: 32–36 hrs/week for 3 years
Stage 1120 credits
Stage 2120 credits
Total of 240 credits
 
How long will it take?
Part-time: 16–18 hrs/week for 4 years
Full-time: 32–36 hrs/week for 2 years
Stage 1120 credits
Total of 120 credits
 
 
How long will it take?
Part-time: 16–18 hrs/week for 2 years
Full-time: 32–36 hrs/week for 1 year
You can study marketing as part of a qualification that covers other aspects of business and management, computing and IT or business and a modern language to suit your interests or needs.

The benefits of studying marketing with us:
Marketing is one of the most in-demand skills as it is a key component of any business operation. Businesses rely on professionals with marketing skills to create awareness of their brand, increase sales, and make informed decisions. This can involve analysing strategies and customer perceptions to make insightful business decisions and create engaging communications.
Those who study marketing develop a diverse set of skills that can be applied to a career in:
Study individual modules to build your skills or explore a new interest – and count them towards a qualification if you decide to take your studies further.
See our full list of Marketing modules
Quickly develop marketing skills and knowledge and stay up-to-date with the latest digital marketing tactics, strategies, and trends.
See our full list of Marketing short courses
Browse all the Marketing courses we offer – certificates, diplomas and degrees.
See our full list of Marketing courses
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