What you will study
Developing a strategic view engages with the craft of strategy; that is, how to analyse a strategic situation, identify and choose a competitive market position, and create the strategic options and environment to ensure the chosen strategy works. As such, the course objectives are twofold: first, to explore conceptual frameworks and techniques that will assist you in analysing competitive situations and strategic dilemmas and gain insight into strategic management; and second, to help you acquire practical, applied knowledge and skills in dealing with strategic challenges and opportunities.
This course emphasises the perspective and role of the strategic manager in ensuring organisational success. The strategic manager’s role is unique in that he or she must be attuned to both the external (market) and internal (organisational) forces that shape firm performance. They must also have both a firm grasp of current business realities and a clear sense of emergent or potential business possibilities. For this reason, strategic managers must have an understanding not only of economic, social and political processes and dynamics outside the firm but also of managerial, operational and cultural processes and environments inside the firm.
In this course, we introduce a wide variety of strategy frameworks and tools in order to help you develop the skills and mindset needed to be a successful manager with overall responsibility for the performance of a company or a business unit within a company. This module aims to develop your understanding and know-how in strategic planning, analysis, formulation and implementation. The goal is to increase your effectiveness in thinking and acting strategically.
The course features the distinctive strengths of The Open University (OU) from its years of expertise in work-based learning:
- The convenience of accessing its clearly presented and sequenced materials, activities and support whenever suits you and wherever you have access to the dedicated website – if you prefer, you can print key materials to work on them offline.
- The support of an expert learning adviser who can clarify study materials, answer questions and help you relate the course to your specific needs.
- A work-based activity helping you to connect the course to your individual and organisational context and needs. A learning adviser will review your work-based activity and provide personal feedback.
- Certification of completion from the OU for those who complete the course. You can use this to demonstrate your continuing professional development (CPD) activity to your employer and/or professional body. (NB The course does not carry academic credit points.)
You will learn
After completing this course you should be able to:
- Form a conceptual bridge between strategic ideas and actions
- Analyse the competitive environment of your business
- Generate strategic options in response to organisational challenges and opportunities
- Understand how to implement strategy.
Successful completion of the course enables us to recognise your achievement of the course learning by issuing an OU certificate that you can use to document your commitment to continuing professional development in your personal portfolio, or to provide evidence to employers or professional body.
Expert, confidential learner support is available when you need it from a learning adviser. Other support is available via the course forum, library, StudentHome website and computing helpdesk.
The work-based activity for this course has been designed as an integrated ongoing activity that you submit at the end of your study. It will allow you to reflect on your learning and how to use it in your professional work.