Creating new business is not exclusive to a naturally-talented-few possessing the ‘right entrepreneurial stuff’. Contrary to popular belief, new business design and creation is a structured, iterative and repeatable process you can learn. The process enables you to make informed decisions as you undertake the process of learning what your customers want, what they value and what they are willing to pay for.
In this course you will learn step-by step, the process of new business design and creation to deliver the right kind of value. You will uncover how it is structured and executed in order to test new business ideas, quickly and cheaply.
Taking key learnings, methods and approaches from the start-up and corporate business worlds, you will learn how approaches like Design Thinking, Lean Start-up and Business Model Innovation are integrated and complimentary across the business creation process. By the end of the course, you will gain a solid understanding of how to find your fundamental driving purpose, understand your customer unmet needs and problems, develop new solutions and validate a supporting business model. You will be equipped and well on your way to being an entrepreneur.