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Dr Jamie Woodcock

Profile summary

Professional biography

Dr Jamie Woodcock is a senior lecturer at the Open University and a researcher based in London. He is the author of The Fight Against Platform Capitalism (University of Westminster Press, 2021), The Gig Economy (Polity, 2019), Marx at the Arcade (Haymarket, 2019), and Working the Phones (Pluto, 2017).

Jamie completed his PhD in sociology at Goldsmiths, University of London and has held positions at Goldsmiths, University of Leeds, University of Manchester, Queen Mary, NYU London, Cass Business School, the LSE, and the University of Oxford.

Research interests

His research is inspired by workers' inquiry and focuses on labour, work, the gig economy, platforms, resistance, organising, and videogames. He is on the editorial board of Notes from Below and Historical Materialism.

I am a member of the The Research into Employment, Empowerment and Futures group (REEF) at the Open University.

Teaching interests

Jamie chairs BXY230 Professional practice 2: developing effective work relationships and is on the module team for BXY330 Professional practice 3: delivering results for the organisation. Both are part of the Chartered Manager Degree Apprenticeship (CMDA).

Impact and engagement

Jamie frequently gives public talks and his research has been featured regularly in the press.



Platform Worker Organising at Deliveroo in the UK: From Wildcat Strikes to Building Power (2022)
Woodcock, Jamie and Cant, Callum
Journal of Labor and Society ((Early Access))

Artificial intelligence at work: The problem of managerial control from call centers to transport platforms (2022)
Woodcock, Jamie
Frontiers in Artificial Intelligence, 5, Article 888817

Towards a Digital Workerism: Workers’ Inquiry, Methods, and Technologies (2021-04)
Woodcock, Jamie
NanoEthics, 15(1) (pp. 87-98)

[Book Review] Marcelo Hoffman (2019) Militant Acts: The Role of Investigations in Radical Politics Struggles (2021-01-31)
Woodcock, Jamie
The Global Labour Journal, 12(1) (pp. 65-67)

Work, play, and precariousness: An overview of the labour ecosystem of esports (2021)
Johnson, Mark R. and Woodcock, Jamie
Media, Culture & Society ((Early Access))

Exposing and re-placing leadership through workers inquiry (2021)
Smolović Jones, Owain; Briley, George and Woodcock, Jamie
Leadership ((Early Access))

[Book Review] Lives on the Line: How the Philippines Became the World’s Call Center Capital. Jeffrey J.Sallaz (2021)
Woodcock, Jamie
The British Journal of Sociology ((Early Access))

Systematic evaluation of gig work against decent work standards: The development and application of the Fairwork framework (2021)
Heeks, Richard; Graham, Mark; Mungai, Paul; Van Belle, Jean-Paul and Woodcock, Jamie
The Information Society ((Early Access))

The Algorithmic Panopticon at Deliveroo: measurement, precarity, and the illusion of control (2020-11-23)
Woodcock, Jamie
Ephemera: theory & politics in organizations, 20(3) (pp. 67-95)

The Fairwork Foundation: Strategies for improving platform work in a global context (2020-06)
Graham, Mark; Woodcock, Jamie; Heeks, Richard; Mungai, Paul; Van Belle, Jean-Paul; du Toit, Darcy; Fredman, Sandra; Osiki, Abigail; van der Spuy, Anri and Silberman, Six M.
Geoforum, 112 (pp. 100-103)

A History of Uber Organizing in the UK (2020-04-01)
Aslam, Yaseen and Woodcock, Jamie
South Atlantic Quarterly, 119(2) (pp. 412-421)

Reflecting on a call centre workers’ inquiry. Contradictions, tensions, and the role of the researcher (2020-04)
Woodcock, Jamie
Etnografia e Ricerca Qualitativa / The Italian Journal of Ethnography and Qualitative Research, 13(1) (pp. 103-118)

Organizing in the Game Industry: The Story of Game Workers Unite U.K. (2020-01-01)
Woodcock, Jamie
New Labor Forum, 29(1) (pp. 50-57)

Digital Workerism: Technology, Platforms, and the Circulation of Workers’ Struggles (2020)
Englert, Sai; Woodcock, Jamie and Cant, Callum
tripleC: Communication, Capitalism & Critique, 18(1) (pp. 132-145)

How to Beat the Boss: Game Workers Unite in the UK (2020)
Woodcock, Jamie
Capital and Class, 44(4) (pp. 523-529)

Fast Food Shutdown: From disorganisation to action in the service sector (2020)
Cant, Callum and Woodcock, Jamie
Capital and Class, 44(4) (pp. 513-521)

Game Workers and the Empire: Unionisation in the UK Video Game Industry (2020)
Ruffino, Paolo and Woodcock, Jamie
Games and Culture, 16(3) (pp. 317-328)

The Affective Labor and Performance of Live Streaming on (2019-12-01)
Woodcock, Jamie and Johnson, Mark R.
Television & New Media, 20(8) (pp. 813-823)

“And Today’s Top Donator is”: How Live Streamers on Monetize and Gamify Their Broadcasts (2019-10-01)
Johnson, Mark R. and Woodcock, Jamie
Social Media + Society, 5(4)

The impacts of live streaming and on the video game industry (2019-07-01)
Johnson, Mark R and Woodcock, Jamie
Media, Culture & Society, 41(5) (pp. 670-688)

Live Streamers on as Social Media Influencers: Chances and Challenges for Strategic Communication (2019)
Woodcock, Jamie and Johnson, Mark R.
International Journal of Strategic Communication, 13(4) (pp. 321-335)

Doing Good Online: The Changing Relationships Between Motivations, Activity, and Retention Among Online Volunteers (2018-10-01)
Cox, Joe; Oh, Eun Young; Simmons, Brooke; Graham, Gary; Greenhill, Anita; Lintott, Chris; Masters, Karen and Woodcock, Jamie
Nonprofit and Voluntary Sector Quarterly, 47(5) (pp. 1031-1056)

Gamification: What it is, and how to fight it (2018-05-01)
Woodcock, Jamie and Johnson, Mark R.
The Sociological Review, 66(3) (pp. 542-558)

Digital Labour in the University: Understanding the Transformations of Academic Work in the UK (2018)
Woodcock, Jamie
tripleC: Communication, Capitalism & Critique. Open Access Journal for a Global Sustainable Information Society, 16(1) (pp. 129-142)

Towards a Fairer Platform Economy: Introducing the Fairwork Foundation (2018)
Graham, Mark and Woodcock, Jamie
Alternate Routes, 29 (pp. 242-253)

Crowdsourcing Citizen Science: Exploring the Tensions Between Paid Professionals and Users (2017-05)
Woodcock, Jamie; Greenhill, Anita; Holmes, Kate; Graham, Gary; Cox, Joe; Oh, Eun Young and Masters, Karen
Journal of Peer Production(10)

Fighting games and Go: Exploring the aesthetics of play in professional gaming (2017-02-01)
Johnson, Mark R. and Woodcock, Jamie
Thesis Eleven, 138(1) (pp. 26-45)

‘It’s like the gold rush’: the lives and careers of professional video game streamers on (2017)
Johnson, Mark R. and Woodcock, Jamie
Information, Communication & Society, 22(3) (pp. 336-351)

The work of play: Marx and the video games industry in the United Kingdom (2016-06-01)
Woodcock, Jamie
Journal of Gaming and Virtual Worlds, 8(2) (pp. 131-143)

Playing with science: Exploring how game activity motivates users participation on an online citizen science platform (2016)
Greenhill, Anita; Holmes, Kate; Woodcock, Jamie; Lintott, Chris; Simmons, Brooke D.; Graham, Gary; Cox, Joe; Oh, Eun Young and Masters, Karen
Aslib Journal of Information Management, 68(3) (pp. 306-325)

Spectres of Marxism: A Comment on Mike Savage's Market Model of Class Difference (2015)
Toscano, Alberto and Woodcock, Jamie
The Sociological Review, 63(2) (pp. 512-523)

The workers’ inquiry from Trotskyism to Operaismo: A political methodology for investigating the workplace (2014-08)
Woodcock, Jamie
Ephemera: theory & politics in organizations, 14(3) (pp. 493-513)

Precarious workers in London: New forms of organisation and the city (2014)
Woodcock, Jamie
City, 18(6) (pp. 776-788)

Guerrilla Democracy: Mobile Power and Revolution in the 21st Century (2021-07-20)
Bloom, Peter; Smolovic Jones, Owain and Woodcock, Jamie
Organizations and Activism
ISBN : 978-1529205640 | Publisher : Bristol University Press | Published : Bristol

The Fight Against Platform Capitalism: An Inquiry into the Global Struggles of the Gig Economy (2021-03-02)
Woodcock, Jamie
Critical, Digital and Social Media Studies
ISBN : 978-1-912656-94-3 | Publisher : University of Westminster Press | Published : London

The Gig Economy: A Critical Introduction (2019-12)
Woodcock, Jamie and Graham, Mark
ISBN : 978-1-509-53636-8 | Publisher : Polity | Published : Cambridge

Marx at the Arcade: Consoles, Controllers, and Class Struggle (2019-06)
Woodcock, Jamie
ISBN : 9781608468669 | Publisher : Haymarket Books

Working the Phones: Control and Resistance in Call Centres (2017)
Woodcock, Jamie
ISBN : 9780745399089 | Publisher : Pluto Press | Published : London

Technology, Labor, and the Gig Economy (2021-05)
Woodcock, Jamie
In: Rohlinger, Deana A. and Sobieraj, Sarah eds. The Oxford Handbook of Sociology and Digital Media
ISBN : 9780197510636 | Publisher : Oxford University Press | Published : Oxford

Workers Inquiry and the Experience of Work: Using Ethnographic Accounts of the Gig Economy (2021)
Woodcock, Jamie
In: Aroles, J; de Vaujany, F-X and Dale, K eds. Experiencing the New World of Work (pp. 136-156)
ISBN : 978-1-108-79109-0 | Publisher : Cambridge University Press | Published : Cambridge

The cycle of struggle: Food platform strikes in the UK 2016-18 (2021)
Cant, Callum and Woodcock, Jamie
ISBN : 9781003140054 | Publisher : Routledge

Exploitation (2020-10-22)
Woodcock, Jamie
In: Ritzer, George and Rojek, Chris eds. The Blackwell Encyclopedia of Sociology
Publisher : John Wiley & Sons | Published : Oxford

Game Workers Unite: unionization among independent developers (2020-10-08)
Woodcock, Jamie
In: Ruffino, Paolo ed. Independent Videogames: Cultures, Networks, Techniques And Politics
ISBN : 9780367336202 | Publisher : Routledge | Published : Abingdon

The Political Economy of Wargames: The Production of History and Memory in Military Video Games (2019-12-12)
Hammar, Emil Lundedal and Woodcock, Jamie
In: Hammond, Philip and Pötzsch, Holger eds. War Games: Memory, Militarism and the Subject of Play (pp. 54-71)
ISBN : 9781501351150 | Publisher : Bloomsbury | Published : London

Ethnographic Methods with Limited Access: Assessing Quality of Work in Hard to Reach Jobs (2019-09-27)
Badger, Adam and Woodcock, Jamie
In: Wheatley, Daniel ed. Handbook of research methods on the quality of working lives. Handbooks of Research Methods in Management (pp. 135-146)
ISBN : 9781788118767 | Publisher : Edward Elgar | Published : Cheltenham

Understanding affective labour: the demand for workers to really care (2019-04)
Woodcock, Jamie
In: Frayne, David ed. The Work Cure: Critical Essays on Work and Wellness (pp. 61-74)
ISBN : 9781910919439 | Publisher : PCCS Books | Published : Monmouth

The trajectory of the 2010 student movement in the UK: from student activism to strikes (2019)
Woodcock, Jamie
In: Choudry, Aziz and Vally, Salim eds. The University and Social Justice Struggles Across the Globe (pp. 25-40)
ISBN : 9780745340685 | Publisher : Pluto | Published : London

Digital Labour and Workers’ Organisation (2018-05)
Woodcock, Jamie
In: Atzeni, Mauricio and Ness, Immanuel eds. Global Perspectives on Workers' and Labour Organizations. Work, Organization, and Employment. Work, Organization, and Employment (pp. 157-173)
ISBN : 978-981-10-7882-8 | Publisher : Springer | Published : Singapore

Changes in Employment: The Role of the State and Its Reconfiguration in the Liberalisation of Employment Policies (2018-03-15)
Woodcock, Jamie
In: Stewart, Paul and Fedyuk, Olena eds. Inclusion and Exclusion in Europe: Migration, Work and Employment Perspectives (pp. 17-34)
ISBN : 9781786605399 | Publisher : ECPR Press | Published : London

Augmented Exploitation: Artificial Intelligence, Automation, and Work (2021-03)
Moore, Phoebe V. and Woodcock, Jamie eds.
Wildcat: Workers' Movements and Global Capitalism
ISBN : 9780745343495 | Publisher : Pluto Press | Published : London