Pritika Rao's areas of interest as a researcher include behavioural economics, poverty and sustainable development, with over 5 years of banking and financial services industry experience, in the areas of operations and macroeconomic research. She has worked with individuals and companies to successfully build and execute their content strategy. She holds a bachelor's degree in Corporate Economics from Women's Christian College, Chennai and a Master's degree in Economics from Warwick University, England. Her writing has appeared in The Times of India and Deccan Herald, among other websites and online magazines.