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Inside the ICEBERG: How we updated the ICEBERG principles

Catriona Matthews, Jake Hilliard, and James Openshaw ~ Learning Designers Earlier this year, we proudly shared a blog post introducing the updated ICEBERG principles – a set of seven evidence-based learning design principles that positively impact student retention. Originally created in 2016, the principles were updated across 2023-2024 to reflect new research, student insights,…
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Tip of the ICEBERG: Updated learning design principles for student retention

Catriona Matthews, James Openshaw, and Jake Hilliard ~ Learning Designers When we think about student retention and the factors that can lead to students withdrawing from their studies, learning design is often just the tip of the iceberg. The decision to complete a course – or to withdraw or pause studies – is often…
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Study speed and workload: How do they intersect?

Paul Astles and Charlie Knowlson ~ Learning Designers Imagine, for a moment, that you are standing in front of a pile of food the height of a giraffe. This pile is made up of all your favourite foods, neatly separated by sustainably sourced packaging. If you’re unsure why there is packaging, just consider this:…
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Fabulous formative failure

Michael Collins ~ Senior Learning Designer Last July I had the privilege of attending the Playful Learning 2023 conference for the second time, once more bearing a bulging bag of microphones and a question. Previously Dr Mark Childs and I asked attendees about their favourite games, what they loved about them – and how that…
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Evolving design: shaping our work around a service-led model

Gerald Evans ~ Head of Learning Design Since 2020 our experiences as a Learning Design (LD) team have been heavily influenced by much of our work moving online. The pandemic led to us resetting how we operated and in particular required us to find effective online mechanisms for running collaborative sessions while continuing to have…


