Available online
Description
Can fashion industry comeback queen Kim Winser turn around the fortunes of one of Britain's oldest clothing brands, Aquascutum? The brand, famous for its trench coats, has been losing money; £10m... in the last year alone. But now it is hoping that a dynamic new chief executive, appointed in April, will transform its prospects.
Can fashion industry comeback queen Kim Winser turn around the fortunes of one of Britain's oldest clothing brands, Aquascutum? The brand, famous for its trench coats, has been losing money; £10m... in the last year alone. But now it is hoping that a dynamic new chief executive, appointed in April, will transform its prospects.
| Series: | The Money Programme |
|---|---|
| First transmission date: | 20-10-2006 |
| Published: | 2006 |
| Rights Statement: | |
| Restrictions on use: | |
| Duration: | 00:28:31 |
| + Show more... | |
| Producer: | Elliot Choueka |
| Contributors: | Hilary Alexander; Josephine Collins; Max Flint; D.(Dylan) Jones; Suzy Menkes; Valerie Wicks; Kim Winser |
| Publisher: | BBC Open University |
| Link to related site: | Website: http://open2.net/money/index.html |
| Subject terms: | Brand name products; Marketing; Regeneration |
| Master spool number: | BAP042741 |
| Production number: | LSGB678W |
| Videofinder number: | 7349 |
| Available to public: | no |
