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Tag: human-centred design

  • Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’

    Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’

    Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’ By: Rachel A.Wood. In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often. This is mainly because I have found that they are particularly useful in creating and sustaining a […]

  • Decoding Design Psychology

    Decoding Design Psychology

    A journey through the intersections of design and the mind by Rachel A.Wood  There are different estimates of the number of designers who come from a psychology 𝚿 background, but in human centred design – estimates are likely to be around 10-20%. Being as I am passionate about psychology (which much of my past education […]