Tag: Possibility

Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’ By: Rachel A.Wood. In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often. This is mainly because I have found that they are particularly useful in creating and sustaining a […]