Tag: service innovation
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Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’
Designing for possibility and growth: the ‘art of the possible’ meets ‘Jobs-to-be-Done.’ By: Rachel A.Wood. In my work as a designer, I use and talk about ‘the art of the possible’ (AoP) and the ‘Jobs-to-be-Done’ (JTBD) method very often. This is mainly because I have found that they are particularly useful in creating and sustaining a […]
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50 Things And More That Made Today’s World
Like Dr Seuss’ metaphorical ‘The Cat in the Hat’ BBC Radio 4 opens the box to release ” 50 Things That Made the Modern Economy“. The “Things” did not stop at 50 but kept coming throughout the first and second series. “These things will not bite you” said “The Cat in the Hat”, but are […]