Available online
Description
Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and s...ervices to employ? How do review sites monitor their online ratings and ensure they're genuine? Evan Davis and guests discuss the power of user-generated reviews that can make or break a business. What can firms do to limit the damage of a bad review and how can they maximise a positive review?
Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and s...ervices to employ? How do review sites monitor their online ratings and ensure they're genuine? Evan Davis and guests discuss the power of user-generated reviews that can make or break a business. What can firms do to limit the damage of a bad review and how can they maximise a positive review?
| Series: | The bottom line; Series 18 |
|---|---|
| Episode | 3 |
| First transmission date: | 2014-10-16 |
| Original broadcast channel: | BBC Radio 4 |
| Published: | 2014 |
| Rights Statement: | Rights owned or controlled by The Open University |
| Restrictions on use: | This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages. |
| Duration: | 00:30:00 |
| Note: | Radio 4 version |
| + Show more... | |
| Producer: | Sally Abrahams |
| Presenter: | Evan Davis |
| Contributors: | Evan Davis; Stephen Kaufer; Colleen Curtis; Kevin Byrne |
| Publisher: | BBC Open University |
| Production number: | AUDA895B |
| Available to public: | no |
