audio record
Media not available in the Digital Archive
Description
Online postings about hotels, restaurants, hairdressers, electricians: How much can you trust the views of a total stranger when it comes to deciding what to buy, where to go and whose skills and s...ervices to employ? How do review sites monitor their online ratings and ensure they're genuine? Evan Davis and guests discuss the power of user-generated reviews that can make or break a business. What can firms do to limit the damage of a bad review and how can they maximise a positive review?
Metadata describing this Open University audio programme
Series: The bottom line; Series 18
Episode 3
First transmission date: 2014-10-16
Original broadcast channel: BBC Radio 4
Published: 2014
Rights Statement: Rights owned or controlled by The Open University
Restrictions on use: This material can be used in accordance with The Open University conditions of use. A link to the conditions can be found at the bottom of all OU Digital Archive web pages.
Duration: 00:30:00
Note: Radio 4 version
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Producer: Sally Abrahams
Presenter: Evan Davis
Contributors: Evan Davis; Stephen Kaufer; Colleen Curtis; Kevin Byrne
Publisher: BBC Open University
Production number: AUDA895B
Available to public: no