Tag: Design Psychology
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Is Everything Starting to Look Like a Nail?
What Maslow’s hammer and design fixation has taught me about methods, power, and adaptive design practice by Rachel A.Wood Most of us know Maslow’s hierarchy of needs. Less familiar, but equally useful for designers, is Maslow’s hammer: the tendency to treat every problem as if it can be solved by the tool already in hand.…
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The Psychology of Gaps in Design
Why do unfinished things draw us in? by Rachel A.Wood The inspiration for this blog came during a lively conversation with fellow designers, as we explored new sources of inspiration. I found myself captivated by the concept of ‘intentional incompleteness’ and began to wonder how leaving things unfinished could transform both my practice and my research.…
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Decoding Design Psychology
A journey through the intersections of design and the mind by Rachel A.Wood There are different estimates of the number of designers who come from a psychology 𝚿 background, but in human centred design – estimates are likely to be around 10-20%. Being as I am passionate about psychology (which much of my past education…